Sarah O'Keefe: Tech Communicators Need to Focus on the Business
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About This Episode
In this STC/Adobe booth interview, Sara O'Keefe raises some important issues. "We need to make a shift over to being identified as people who make content which affects the business." Sarah would like to see more of a focus on case studies and how a solution would actually affect the overall business. How does info need to be produced in a fashion that will make it effective. It may no longer be just a tech manual.
Runtime : 00:01:00 Added : 07/21/2013
About this show
Adobe Thought Leader Interviews at STC SUMMIT 2013
Interviews with thought leaders at Adobe Day and in the Adobe booth at the STC Summit 2013 in Atlanta. Significant trends covered range from content strategies to visions of the future landscape of tech comm.
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