Rahel Baile: Reclaiming Content Strategy
About this video
Rahel Baile reminds us of something critical in this STC/Adobe booth interview: technical communicators need to reclaim content strategy. This space has been widely claimed be marketing people because they are outgoing and part of content strategy is editorial. However, a good portion of content strategy is "technical", and we as tech comm professionals need to reclaim that space, which is ours. Both sides, marketing and editorial, are needed.