Rahel Baile: Reclaiming Content Strategy
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About This Episode
Rahel Baile reminds us of something critical in this STC/Adobe booth interview: technical communicators need to reclaim content strategy. This space has been widely claimed be marketing people because they are outgoing and part of content strategy is editorial. However, a good portion of content strategy is "technical", and we as tech comm professionals need to reclaim that space, which is ours. Both sides, marketing and editorial, are needed.
Runtime : 00:01:00 Added : 07/20/2013
About this show
Adobe Thought Leader Interviews at STC SUMMIT 2013
Interviews with thought leaders at Adobe Day and in the Adobe booth at the STC Summit 2013 in Atlanta. Significant trends covered range from content strategies to visions of the future landscape of tech comm.
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