Rahel Baile: Difference between Copy and Content
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About This Episode
In this STC/Adobe booth interview, thought leader Rahel Baile discusses the power of making content shareable, and moving beyond mere copy. Copy is the editorial side, whereas content is when we put some techno power behind the copy. Simple steps can amplify the power of "copy" and make it widely available "content." Copy is the editorial side, whereas content is when we put some techno power behind the copy.
Runtime : 00:01:23 Added : 08/02/2013
About this show
Adobe Thought Leader Interviews at STC SUMMIT 2013
Interviews with thought leaders at Adobe Day and in the Adobe booth at the STC Summit 2013 in Atlanta. Significant trends covered range from content strategies to visions of the future landscape of tech comm.
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