Mark Lews: Content as a Database
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About This Episode
In this Adobe/STC interview, renowned thought leader, Mark Lewis, shares keen insights into other benefits of structure. "We need to move to a point where we think of content as a database." People are searching for things on the web and may or may not be finding what they are looking for. Think of entering a recipe, with steps, ingredients and attributes like diabetic or sugar free. When semantic information is entered during structured authoring, both the reader and writer benefit.
Runtime : 00:02:34 Added : 07/14/2013
About this show
Adobe Thought Leader Interviews at STC SUMMIT 2013
Interviews with thought leaders at Adobe Day and in the Adobe booth at the STC Summit 2013 in Atlanta. Significant trends covered range from content strategies to visions of the future landscape of tech comm.
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