Charles Cooper: For Whom Are You Writing?
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About This Episode
In this STC Summit interview with Adobe, Charles Cooper of the Rockley Group discusses how many tech writers are "missing the boat" by focusing on legacy content issues rather than finding out whom they are writing for. As Charles states, we need to think of whom will be reading this content 5 years from now. Charles shares a shocking statistic on the percentage of writers whom have never had direct contact with their audience; he offers creative solutions to fill this void.
Runtime : 00:01:08 Added : 06/14/2013
About this show
Adobe Thought Leader Interviews at STC SUMMIT 2013
Interviews with thought leaders at Adobe Day and in the Adobe booth at the STC Summit 2013 in Atlanta. Significant trends covered range from content strategies to visions of the future landscape of tech comm.
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