Ant Davey: Using Data to Improve TechComm
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About This Episode
In this Adobe interview at the STC Summit, Davey contends that we need to use analytics with online documentation and understand what that data means. Recent research with website users has indicated that the documentation we provide is overly long and poorly written. "The answer is modularization and topic-based authoring."
Runtime : 00:01:49 Added : 06/13/2013
About this show
Adobe Thought Leader Interviews at STC SUMMIT 2013
Interviews with thought leaders at Adobe Day and in the Adobe booth at the STC Summit 2013 in Atlanta. Significant trends covered range from content strategies to visions of the future landscape of tech comm.
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