Andrea Ames: It's Not Your Mother's Tech Comm Anymore
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About This Episode
In this STC Summit interview, Andrea Ames covers how we need to overcome some of the old ways of thinking. Especially in the areas of information architecture. Need to design our information for a more "context-less" experience. Customer contribution diminishes our control over content.
Runtime : 00:01:11 Added : 06/13/2013
About this show
Adobe Thought Leader Interviews at STC SUMMIT 2013
Interviews with thought leaders at Adobe Day and in the Adobe booth at the STC Summit 2013 in Atlanta. Significant trends covered range from content strategies to visions of the future landscape of tech comm.
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