Click on any phrase to play the video from that point.
[Meet Muse (code name) and the people behind it] [Adobe]
So Muse is a tool for the graphic designer,
[Brian Thomas - Lead Quality Engineer]
and I mean that in, I guess, the most sincere sense;
that they are someone who wants to just focus on design.
[♪♪] [Muse (code name)]
I manage the Muse team: the engineers, the developers.
[Joe Shankar - Engineering Director] I work really closely with the XD folks
and pretty much started the project from scratch with no people on it.
And we're going to change the way websites are built for graphic designers.
[male speaker] I enjoy working on Muse for a number of different reasons.
One of the biggest ones is just having what I think is an opportunity
[Zak Williamson - Principal Scientist] to sort of revolutionize how a designer creates websites.
[David Stephens - Sr. Computer] Muse is a kick-ass product for traditional designers
so that they don't have to write any code at all.
They can completely design free form using traditional print metaphors or design metaphors.
They don't have to know what CSS is, JavaScript, anything like that.
They can just use tools that they're familiar with,
create very rich, interactive, beautiful websites.
Creative freedom is an important part of Muse
but also to meld that with what the new media lets you do.
Websites today are playful, they're interactive, it's about having a conversation,
so communicating in a way where you can bring sort of design aesthetics
that are used in print, be it good typography, colors, layouts, white space,
but meld that with a new way to tell the story with interactivity.
That's what Muse is about, and absolutely no code.
We want you to focus on being creative, to express your ideas
without letting the technology get in the way.
[Jason Prozora-Plein - Quality Engineer] There are people who are very passionate
about coding, and there are people who are passionate about design,
and there is an overlap between those groups, but it's very small.
You're not thinking, "What is the CSS attribute to change the background color?"
You point at something, you apply a swatch, and, bang, the colors change.
99% of the time it's faster to just draw the box on the page.
The specific things I love about the product itself are that you can go in
and you can use tools which, if you know InDesign or Photoshop,
are going to feel really natural to you.
My favorite feature is the widgets in Muse because they're so easy to use.
[Paul Sorrick - Sr. Computer Scientist] You just drag them out
and they just work the way you expect. Your menu just works or your slideshow just works.
[Amanda McCoy Bast - Sr. Experience Design Lead] It loads super fast,
and it is very lightweight and nimble,
and it allows users to really test a lot of different designs very quickly.
You can think swatches, you can think paragraph styles, you can think layout.
Literally being able to create a site, create your master page,
create your menu, and put a little content on your page as a publisher site
in a matter of minutes and have it be live on the Web, there, and your menu all works,
the page names are all there, the rollovers are all there.
[Noam Almosnino - Quality Engineer] And it acts really close to how a browser acts
so you are basically almost designing inside your browser rather than a static design mode.
And it allows you to really see how your website is going to act.
What muse allows you to do is to style it and make it look exactly the way you want.
It doesn't feel like a template, it doesn't feel like some other designer created it
and you just tweaked it to fit it to your design.
You can actually create it from the ground up and make it something that fits your vision,
and yet you still don't have to worry about all the code, all the complexity of making it interactive.
I love working with the design customers,
I love design myself, and I think we've got the best team on the planet.
We're going to build the best product that ever can be built.
This is a team that's done it before with InDesign,
and the passion they bring to the product and the team is just amazing.
I feed off that energy, and I just love working with the team, coming in every day
knowing we're going to create a better product to help designers.
There's no other tool out there compared to Muse that allows designers to create websites,
so this is a great time for designers to dive in to web design and multiscreen market.
People don't hand edit postscript or PDF files for print,
and in 5, 10 years I don't think very many people will be coding in order to design websites.
All the designers that work on it, they really deeply believe in design.
They understand it, they live and breathe design,
and so they're not just implementing something that someone else spec'd out.
They really sweat the details, and we listen to our customers every day.
I love that.
[♪♪]
[Download the beta of Muse today at muse.adobe.com] [♪♪]
