Click on any phrase to play the video from that point.
[Adobe] [Click Here] [The State of Online Advertising]
[♪ Music ♪] [Do you pay attention to online advertising?]
[People pay more attention to the speed limit]
[and weather reports than online advertising.]
[People prefer to look at ads...] [In their favorite magazine] [45% Consumers, 55% Marketers]
[During their favorite TV show] [23% Consumers, 21% Marketers]
[68% of consumers find online advertising annoying.]
[54% of consumers say banner ads don't work.]
[2% of consumers prefer to view ads via social media.]
[Are marketers failing?]
[53% of consumers agree most marketing is a bunch of B.S.]
[Advertising and marketing professionals are considered among the least valuable to society.]
[More than 1 in 4 consumers find user-generated content to be the most effective advertising.]
[But only 3% of Americans have created content on behalf of a brand.]
[It's time for a breakthrough with online advertising.]
[69% of consumers use social media.]
[57% have liked a brand.]
[Marketers: This is your wakeup call.]
[94% of consumers say that marketing drives sales.]
[76% feel that marketing creates brands.]
[94% believe marketing is strategic.]
[73% Ads should tell a story, not try to sell.]
[The new frontier is mobile, social, and online.]
[Discover your untapped potential.]
[Adobe] [#MetricsNotMyths]
