Click on any phrase to play the video from that point.
[♪ Music ♪] [Marketing is BS.]
Is marketing [beeping]?
God, that's a good question.>>No.
Oh, it's not?>>I don't know.
I don't think it's effective.
I want to hear what you're going to ask her.
Okay, do you think marketing is [beeping]?
No, not total [beeping].
Because that no is kind of like yes.
I think it's really interesting.
Marketing--are you a marketer?
I wouldn't say [beeping] but it's a bunch of fluffy, crappy stuff.
But-->>Okay, wait. What do you do?
I'm a marketing strategist.
It's a necessary evil, I guess.
Depends on who is doing it.
What about when you do it?>>Definitely not.
[Michael Brito] [SVP, Social Business Planning, Edelman Digital] I think the way that we
used to look at marketing, you have a message, you have segments,
you're shooting out these messages through a variety of channels
thinking that customers are going to take action is [beeping].
From my perspective, it's that and understanding
what the missing point is with the customer, what it is that they want.
What are they emotionally attached to as it relates to your brand?
What is the gap that you can fill as an organization?
When marketers can figure that out, that's when the [beeping] is put aside,
and you begin to solve real problems
and really change behavior because that's what you want to do as a business.
[What do you have to say?]
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