Click on any phrase to play the video from that point.
[Ticking sound]
Hello, Steve. Thanks for coming.
My name is John. Any questions before we start?
Good. How does your company currently measure results in digital marketing?
Well, we look at the bigger picture and try to see what kind of ripple effect the--
We go for the key influencers who are--
At the end of the day we want to create a halo effect around our brand--
We try to fine-tune engagements to get--
Working on getting a real 360 degree view of the customer to--
Cross segment synergies.
Likes?
Closed loop marketing.>>Search--
Plusification of our brand.
SEO?
Click-through rates?
Just make it go viral.
[Buzzwords are painful. Get real results.] [Adobe Marketing Cloud]
[Adobe] [Metrics, not myths.]
