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Ladies and gentlemen, please welcome your host for tonights MAX Awards, Rainn Wilson. [♫Music♫] Hey, everybody! Wow! I have never seen so many nerds at one time. [Audience cheers] Was that cheers of joy, or were those boos? I can't tell. Hi, I'm Rainn Wilson. A lot of you know me from The Office. [Audience claps] Yeah, yeah. I know. It used to be better in Season 2. This room has a lot of history for me. I've sat here many times, in fact, right around here, and I've lost about 3 Emmy's in this theatre. So if you see Jeremy Piven here tonight, kick him in the nuts for me. [Audience laughs] Any--any questions at this point? [Audience laughs] Have any? Nothing? >>I love you! I love you, too. I love all you guys. I love Adobe products. I love the Acrobat. How do I stop the thing that says I have to get my updates though? [Audience laughs] No, seriously because it keeps popping up on my screen, and I don't need updates. I mean, c'mon. How often do I read a PDF--you know--I mean, occasionally it's nice. Thank you for doing it. It's free. Blah, blah, blah. We get it. But, seriously. Can someone help me out? Yeah. What? How do I get rid of the update thing? He's just nodding. >>Download it. Download it. No, c'mon. I feel like God. [Audience laughs] Or Steve Jobs. [Audience laughs] Oh, boo! Do not boo him! C'mon. I actually--this is the iPhone 5. I got out of that bar that the guy left. I bought it on eBay--18,000 dollars, and it's good. So we're going to have some good times tonight. Oh, it's going to be so much fun tonight. These are the Adobe MAX Awards, I'm sure you know. Do we have any nominees out there? Any Adobe MAX nominees out there? All over here? Okay, okay. Most of you are going to lose. [Audience laughs] There's going to be free beer later on. [Audience cheers] Yeah. That's right. So let's get started. The first Adobe MAX Award is for Advertising & Branding. Legendary ad man, David Ogilvy once said, "If it doesn't sell, it isn't creative." Legendary ad man, Don Draper once said, "Pour me a drink." In this category, we showcase those organizations that have engaged digital audiences with creative, exciting, and interactive applications to help boost sales and enable customers to experience their brands. Let's roll the videotape. Built by Red Interactive Agency, the Legos Star Wars III online experience helps visitors learn about the latest installment of the Lego franchise through puzzles, social interactions, and rich media content that brings the Star Wars universe to life. The online experience was built using Adobe Creative Suite Software and the Adobe Flash Platform. Heineken Star Player delivers all the excitement of the UEFA Championship League to soccor fans' desktop and mobile devices. AKQA created a branded social gaming experience that engages television viewers with up to the second action. Heineken Star Player was built using Adobe Creative Suite Software. Built by Soap Creative, OMD Sydney, and Saltmine, The 5X Mutant Gum application enables visitors to express their inner mutant and become the most popular character on the web through countless customizations and advanced social media capabilities. The 5X Mutant Gum application was built using the Adobe Flash Platform and Adobe Creative Suites Software. [Audience claps] Cool! And the Emmy... does not go to me. The Adobe Max Award goes to Legos Star Wars III, Red Interactive Agency. [Audience Cheers] C'mon up. C'mon. Oh, they're playing it so cool. It's--like--yeah, whatever. How's it going, Hoodie? Alright. My nerds, how you guys doing? Group hug. If you want to say something real quick, you can sneak it in my mic. We're very surprised. Thank you very much. Congratulations. Go out that door. [♫Music♫] If I worked at Adobe, I walk around--I'd be like--I walk around going Adobe--shattered--shattered--Adobe. [Audience laughs] I don't know. I just say things sometimes. [Audience laughs] I'm also a big fan of your huts, Adobe. The next award--Digital Enterprise: Empowering Employees. As organizations worldwide continually strive to create products and deliver services better and faster, employees must have leading-edge tools to rise to the challenge. This is very true. This category features innovative business solutions that empower employees to work more intelligently and be more productive, providing greater value to their customers. Let's check them out. Aspen by Avoka Technologies offers a mobile workforce greater control over the consistency and quality of data collected in the insurance industry. It provides a variety of applications and forms solutions for increased productivity. Aspen was built using the Adobe Digital Enterprise Platform and the Adobe Flash Platform. Mobius continues to drive electronic medical records towards the future and onto mobile devices offering healthcare providers a dynamic 360 degree view of patients with interactive dashboards and advanced collaboration tools. Mobius was created by Fortrus using the Adobe Digital Enterprise Platform. With MeLLmo's Roambi Analytics, business intelligence is now on the go, offering intuitive dashboards and custom report building. The app creates a mobile and desktop work environment that seemlessly integrates with a variety of back-end systems. Roambi Analytics was built using Adobe Creative Suite 5 and Acrobat. [Audience claps] Cool! How psyched are you guys for Weezer and food trucks? Right? [Audience cheers] That's my idea of heaven--Weezer and food trucks for eternity. I'm so psyched! And the winner of the MAX Connect, Discover, Inspire Adobe Award goes to Enabling a Mobile Workforce - Aspen, Avoka Technologies. [♫Music♫] [Audience claps] Oh, how's it going? Congratulations, you guys. If you need to borrow some hoodies from some other geeks, you can get them from those other guys. Can we do a photo here? Photo op. [Audience laughs] No, I'm not touching him. Alright. Get lost. [Audience claps] Minty. [Audience laughs] He tastes like a modem. I don't know--I just say--things come out of my mouth. Good. Here's another award. I feel bad. I didn't give a photo opportunity to those first bozos that came up here. Did they get--did we get a good enough photo? Well, I'll see them later. Free beer is coming up. The next one--Digital Enterprise: Engaging Customers. Okay? The customer is always right, which is true. The customer demands more, and companies and developers are delivering. Customers demand that the little Adobe Acrobat update pop-up window just go away for a while and go the way of the Microsoft clip--paperclip--clippy--the clip. You know--give it das boots--you know. That's what the customer is demanding right now. I'm tired of clicking no, no, no, no, no. Organizations featured in this category showcase how Adobe software and technology are used to the fullest to offer engaging customer experiences that reach broad audiences across devices and improves standards of service. Let's go to the videotape. To better serve its constituents, AARP leverages robust content, authoring, and publishing solutions to deliver customized anytime, anywhere communications that highlight branded products, news, and advice across channels. AARP.org was deployed using Adobe's Web Experience Management solutions. Breeze by Standard Chartered Bank enables customers to take control of their financial assets, no matter where they are, with savings planners, calculators, deal locators, and much more. Breeze by Standard Charter was built using Adobe Creative Suite Software and the Adobe Flash Platform. Mercator provides potential advertisors 360 degree panoramic images interactive side walk-throughs and much more so they can see exactly where their newest billboards, signs, or interactive advertisements belong in today's market places. Mercator was built by Kineticz Incorporated using Adobe Creative Suites Software and the Adobe Flash Platform. Okay. Yes, big round of applause for all those awesome things that they just showed up there. The winner of this MAX Award right here is Breeze, Standard Charter Bank. C'mon up here guys, gals. [♫Music♫] [Audience claps] C'mon, move. Here we go. Feel it. Let's go. C'mon. Now c'mon, dance with me. Yeah! [Audience cheers] Cherish this photo forever. Congratulations. Here you go. [Audience claps] He smelled nice. The next award category is Digital Publishing. The ways we work, learn, play, and communicate are taking on exciting new possibilities as we increasingly engage in more interconnected global communities. In this category, we honor digital publishers that have created ground-breaking new experiences rich with video, print, high def images, and surfal content that transform how we interact with media and the world around us. Let's check them out. Done - Explorations in Art, Crafts, and Science engages audiences with clean multi-touch interaction, video, photography and other media-rich content interwoven within a unique social experience. The publication was built using the Adobe Digital Publishing Suite and Adobe Creative Suite. Martha Stewart Living for iPad engages audiences with an enhanced viewing experience that integrates video clips, slideshows, and more. Extending its how-to knowledge and entrepreneurial spirit into the digital world. Martha Stewart Living for iPad was built using the Adobe Digital Publishing Suite. The Fantasic Flying Books of Mr. Morris Lessmore, an interactive book app, creates a world filled with endearing characters, magical environments, rich storytelling, and a passion for literature that captivates readers of all ages. The Fantastic Flying Books of Mr. Morris Lessmore was built by Moonbot Studios using Adobe Creative Suites Software. Alright. [Audience claps] And the winner is Done - Explorations in Arts, Crafts, & Science, Johannes Henseler. Yeah! Aw, this guy's psyced! Yeah! C'mon! C'mon! Yeah! Slam dance! Yeah! Woo Hoo! You did it! You did it! Your dreams have come true! Alright. Congratulations. [Audience claps] The next category is Disruptive Design. Innovation surrounds us today. Sometimes we can't define it, but we know it when we see it. In the Disruptive Design category, we shine the spotlight on organizations that have fundamentally changed the roles--the rules around user experiences, and pushed the boundaries of what was once thought impossible. Disruptive Design! Layers are limited only by their imaginations in Doodle War where they create hand-drawn characters, dynamically transfer the image to the custom gameboard, and have them fight for supremecy. Doodle War was built by Coconoe, Inc. using Adobe Creative Suite Software and the Adobe Flash Platform. Fans can be the producer, cover artist, and promotor with Kaiser Chiefs' Bespoke Album Creation Experience as it engages audiences with an appealing interface and unique social experience, reinventing digital album, engagement, and sales. The app was built by Wieden and Kennedy London using Adobe Creative Suite Software, the Adobe Flash Platform, and Acrobat 10. With DevelopmentArc Mock, developers can create, test, and maintain web-enabled applications across multiple channels including desktop, mobile, and web as well as dynamically modify a variety of files from a single easy-to-use interface. Mock was built using Adobe Creative Suite Software and the Adobe Flash Platform. Yeah! [Audience claps] And the winner of the MAX Award which is not in my hand because--for a reason they're not here tonight--Kaiser Chiefs' Bespoke Album Creation Experience by Wieden and Kennedy London. They're not here because they're English and they're too good for us. Boooo! [Audience laughs] That's all I got. [Audience laughs] The next one: Entertainment. It has the ability to make us laugh, cry, sing and dance, scream, or capture our imaginations. So fucking true. [Audience laughs] In this category, we showcase organizations that have helped to enrich the world of entertainment. I heard there were a lot of people from Japan here. Is that true? Any Japanese Adobe folk? >>Yeah. Yep. I would love to visit your country. Oh, we've got lights. Where are the Japanese folks at? How are you? You don't know who I am, right? You're--like--who is the big, weird looking jack ass, right? [Audience laughs] I would like to visit your country if you'd like to invite me there. [Audience laughs] If you have a place to stay, or--what? What? [Audience member talking] I can't--shut up. [Audience laughs] In this category, we showcase organizations that have helped to enrich the world of entertainment--entertainment--jazz hands--by integrating video, annimations, interactivity, and more into exciting experiences and then delivering it directly to us on the digital device of our choice. Entertainment! Nascar.com Race View from Sportvision and Turner Sports brings exclusive content from the tracks of today's most popular motor sport online, including car telemetry, dynamic 3D animations, pit communications, and many other extras. Nascar.com Race View was built using the Adobe Flash Platform and Adobe Creative Suite Software. The Open Score Centre Plus engages worldwide golf audiences with live streaming content including video, interactive maps, scores, and more that brings new custom experiences to a variety of devices. The Open Score Centre Plus was built by Lightmaker using Adobe Creative Suite Software and the Adobe Flash Platform. Welcome to Pine Point, an interactive documentary, takes audiences to a path not so long ago with vintage video, photos, animations, and an imaginative soundtrack that explores how our communities help define who we are. Welcome to Pine Point was created by the National Film Board of Canada using Adobe Creative Suite Software. Wow! Those look cool! [Audience claps] I want all those things. The winner is Nascar.com Race View, Sportvision and Turner Sports. Alright! A woman! Yes! Oh! Okay. Congratulations. Yummy. Congrats! Alright. [♫Music♫] Whoever decided that this was the music for the event tonight, you're fired. [Audience laughs] That is terrible. [Audience laughs] [Rainn Wilson rapping] [Audience laughs] Any other--any thoughts at this point? We're wrapping this section of the evening up. What? >>Free beer! Free beer is coming. Free beer. I thought you said nice hair. [Audience laughs] >>Nice shoes! Thank you. Thank you very much. Nice shoes. I would love to hug each and every one of you. That's not going to be possible. But thanks so much. Now there's a little bit of a break, and then is that really cool thing where they show all the things--I forget what it's called. >>Sneaks! What? Sneaks! That's it. Sneaks. The Sneaks is coming up. It's going to be awesome. I heard about some of these things. It sounds really, really cool. Free beer is coming. Go to the bathroom right now. We've got about 10 minutes or so, and I'm going to come back out here and see you all very soon. Congrats to all the MAX Award winners. [Audience claps] And you know what? Even a bigger applause to all the losers because I know what it's like to sit in this theatre and fucking lose, so-- Yeah! So long!
