Digital Publishing: Reinventing the Brand Advertising Paradigm

Show: MAX 2011 Envision

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Learn how tablet publications are reinventing the brand advertising paradigm by blending the design fidelity and expression of a print advertisement with interactivity that captivates readers. Brand advertisers to date have grappled with templatized, commoditized web design offering limited brand expression — but now digital publications allow an immersive experience that drives not only consumer engagement, but also business results. You'll hear from a leading brand advertiser how digital marketers and ad agencies can leverage this greater engagement with readers. Publishers and advertisers alike will be inspired about adding more avenues for readers to communicate and connect.

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Case Study: Give Your Web Design Agency a Boost wi... Case Study: Give Your Web Design Agency a Boost with Business Catalyst Learn how you can increase your web design business through building, marketing, selling, and supporting websites with Business Catalyst, the all-in-one web hosting platform from Adobe. Brent Weaver of HotPress Web and BC Gurus has used Business Catalyst as a core offering to more than double revenues. He will explore three key strategies you can use to attract a constant pipeline of new clients and generate recurring profits. This is a session for anyone who runs or works in a modern web design agency, with clients running small to medium businesses. Runtime: 00:58:41 Added: October 05, 2011 Views: 1,782	00:58:41
Taking Your Sites to the Next Level with Business... Taking Your Sites to the Next Level with Business Catalyst and jQuery Explore fresh techniques for building beautiful, sophisticated websites using Adobe Business Catalyst and the popular jQuery framework. Jason Tinnin of SimpleFlame.com and Kiyuco.com will explore, using real-world examples, just how easily you can integrate jQuery with your sites, crafting unique visitor experiences and impressing your clients. We'll cover a range of built-in modules in Business Catalyst, including the Web Apps framework, and also touch on the platform's powerful API. This is a session for anyone working in a modern web design agency interested in taking their web projects to the next level. Runtime: 00:56:56 Added: October 04, 2011 Views: 1,713	00:56:56
Building Adaptive, Multiscreen Websites with Busin... Building Adaptive, Multiscreen Websites with Business Catalyst v3 Learn how you can easily build and deploy multiscreen websites using Adobe's new, all-in-one hosting platform, Business Catalyst v3. Join Principal Scientist Jorge Taylor for an exclusive, in-depth walkthrough of Business Catalyst v3's multiscreen functionality and dynamic templating system, giving you an added level of control over the look and feel of your sites across a wide range of devices. Runtime: 00:41:16 Added: October 04, 2011 Views: 1,691	00:41:16
Sneak Peek: Build Powerful Online Businesses with... Sneak Peek: Build Powerful Online Businesses with Business Catalyst v3 Get the first official sneak peek at Adobe's brand-new, all-in-one hosting platform, Business Catalyst v3. Join Product Director Bogdan Ripa for a step-by-step walkthrough of the fresh new user interface designed for small business clients and the advance Runtime: 01:04:32 Added: October 03, 2011 Views: 2,028	01:04:32
Sneak Peek: Build Powerful Online Businesses with... Sneak Peek: Build Powerful Online Businesses with Business Catalyst v3 Get the first official sneak peek at Adobe's brand-new, all-in-one hosting platform, Business Catalyst v3. Join Product Director Bogdan Ripa for a step-by-step walkthrough of the fresh new user interface designed for small business clients and the advance Runtime: 01:04:32 Added: October 03, 2011 Views: 2,028	01:04:32
Animating in Flash Professional CS5.5 with Chris G... Animating in Flash Professional CS5.5 with Chris Georgenes Explore what's new for designers and animators in Adobe Flash Professional CS5.5 with Chris Georgenes. He'll take you through the process of creating a short animation while demonstrating techniques the experts use to achieve a fast and efficient workflow. Runtime: 01:01:39 Added: October 03, 2011 Views: 2,384	01:01:39
Deploying Flash Professional Content across Screen... Deploying Flash Professional Content across Screens Discover specific workflow enhancements available in Adobe Flash Professional CS5.5. This session steps through the process of deploying Flash Professional content on mobile platforms, including Android, BlackBerry, and iOS. Runtime: 00:52:54 Added: October 05, 2011 Views: 503	00:52:54
Flash Professional Sneak Peek: A Glimpse at the Fu... Flash Professional Sneak Peek: A Glimpse at the Future Join Product Manager Richard Galvan as he demonstrates some of the work being done behind the scenes with Adobe Flash Professional. Get an early glimpse of the upcoming features in a future release. Runtime: 00:59:04 Added: October 05, 2011 Views: 2,844	00:59:04

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