Using Adobe's Web Tools to Rethink Digital Branding

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See how the nine brands managed by Starwood Hotels and Resorts, including W Hotels, Westin, Le Meridien, Sheraton, and St. Regis, use Adobe's design tools to redefine digital branding. Join us for an informative session, and be prepared to rethink how you build your brand on the web, mobile devices, and beyond.

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Photoshop SDK: An Overview Photoshop SDK: An Overview Imagine a creative environment in which the fun of touch, the potential of mobility, and the power of Adobe Photoshop meet. In this overview of the software development kit (SDK), you'll learn how the Photoshop SDK allows applications on Android™, BlackBerry, and iOS mobile and tablet devices, as well as Mac OS and Windows® operating systems, to interact with Photoshop CS5. Runtime: 00:55:19 Added: October 03, 2011 Views: 416	00:55:19
Animating in Flash Professional CS5.5 with Chris G... Animating in Flash Professional CS5.5 with Chris Georgenes Explore what's new for designers and animators in Adobe Flash Professional CS5.5 with Chris Georgenes. He'll take you through the process of creating a short animation while demonstrating techniques the experts use to achieve a fast and efficient workflow. Runtime: 01:01:39 Added: October 03, 2011 Views: 3,632	01:01:39
Design Better Experiences with Fireworks by Unders... Design Better Experiences with Fireworks by Understanding How People Think Find out how to turn merely adequate experiences on the web into more meaningful ones with an intelligent interface designed using Adobe Fireworks. People often complete tasks despite the fact that many interfaces seem intent on thwarting us; understanding how people perceive, think, learn, and remember can help us make better design decisions. In this session we will identify common UX problems, discuss how people actually think, and show how to modify the design with Fireworks to craft a better user experience. Runtime: 00:63:54 Added: October 04, 2011 Views: 1,698	00:63:54
Deploying Flash Professional Content across Screen... Deploying Flash Professional Content across Screens Discover specific workflow enhancements available in Adobe Flash Professional CS5.5. This session steps through the process of deploying Flash Professional content on mobile platforms, including Android, BlackBerry, and iOS. Runtime: 00:52:54 Added: October 05, 2011 Views: 652	00:52:54
Flash Professional Sneak Peek: A Glimpse at the Fu... Flash Professional Sneak Peek: A Glimpse at the Future Join Product Manager Richard Galvan as he demonstrates some of the work being done behind the scenes with Adobe Flash Professional. Get an early glimpse of the upcoming features in a future release. Runtime: 00:59:04 Added: October 05, 2011 Views: 3,259	00:59:04
InDesign CS5.5 Power Shortcuts InDesign CS5.5 Power Shortcuts Learn how to get more done in less time by keeping your hands on the keyboard as much as possible. This always-popular session will teach you shortcuts in Adobe InDesign that you can build into your workflow to immediately improve your productivity. Topics will include the top 20 shortcuts every InDesign user must learn; shortcuts for working with styles and text formatting; interface and navigation tips; document, panel, and workspace management; and mastering the Control panel. Runtime: 01:01:00 Added: October 05, 2011 Views: 4,471	01:01:00
Creating eBooks for Distribution on Digital Device... Creating eBooks for Distribution on Digital Devices with InDesign CS5.5 Learn best practices and step-by-step instructions on how to take your content from creation to publication to distribution on the Sony Reader, Kindle, and iPad. This session is organized into three sections: optimal layout of eBooks using Adobe InDesign CS5.5, export from InDesign CS5.5 to Adobe Digital Editions, and conversion of a book to the appropriate file format for use on a particular reading device. Also included is a discussion of EPUB enhancements in InDesign CS5.5. Runtime: 00:58:30 Added: October 04, 2011 Views: 9,087	00:58:30
Publishing to Digital Devices with InDesign CS5.5 Publishing to Digital Devices with InDesign CS5.5 Learn the different ways you can create engaging publications or documents for tablet and mobile devices with Adobe InDesign CS 5.5. Rufus Deuchler, senior worldwide Adobe evangelist, will demonstrate how you can publish your InDesign content that integrates interactivity, video, and sound to tablet devices, either as an EPUB eBook or as a .folio file via Adobe Digital Publishing Suite. This session will show you the alternatives available if you are interested in creating electronic publications with InDesign and the benefits and limitations of each. Runtime: 00:54:57 Added: October 04, 2011 Views: 4,408	00:54:57
What's New in InDesign CS5.5 What's New in InDesign CS5.5 Get the scoop on the exciting new features in Adobe InDesign CS5.5 for creating and delivering documents in print, online, and on devices. Don't miss this rapid-fire session that will quickly show you some of the most compelling and useful features for enabling greater design and production productivity. Runtime: 01:04:18 Added: October 04, 2011 Views: 1,919	01:04:18
Mastering Mobile Design in Minutes with Fireworks Mastering Mobile Design in Minutes with Fireworks Find out how to use Adobe Fireworks to create mobile designs that can be easily turned into CSS code (pasted into Adobe Dreamweaver) and export bitmap images optimized for mobile devices. This session will also reveal how to slice designs and export foreground and background images from Fireworks, use the Fireworks slice-naming feature to create assets with filenames that match your mobile framework, and create PNG-8 images with alpha transparency for reduced mobile bandwidth. Runtime: 01:02:30 Added: October 05, 2011 Views: 4,359	01:02:30
Case Study: Buck Creative Agency Case Study: Buck Creative Agency Join the team at Buck for a fast-paced, inspiring session showcasing high-impact creative projects developed using Adobe tools. Specializing in design-driven creative, Buck's directors and artists use animation, visual effects, and live action to collaborate with clients and produce work that is visceral, innovative, and diverse. You'll leave with new ideas and inspiration for creating memorable, engaging content for use across industries and devices. Runtime: 00:54:15 Added: October 05, 2011 Views: 1,109	00:54:15
HD Video and Audio: Best Practices Encoding for th... HD Video and Audio: Best Practices Encoding for the Web and Tablets Dive into a session that tackles the challenges of producing HD video for the web. Learn the best creation and encoding techniques for video and audio distribution for the web using the tools found in Adobe Creative Suite 5.5 Production Premium. Runtime: 01:02:16 Added: October 05, 2011 Views: 1,956	01:02:16
After Effects + Flash = Killer Rich Media on Any S... After Effects + Flash = Killer Rich Media on Any Screen Find out how to leverage Adobe After Effects to create engaging and rich online advertising campaigns. Learn how PointRoll combines the power of After Effects with Adobe Flash Professional to create compelling and highly interactive rich media that's ready for the multiscreen environment. In this session, you'll also find out how to optimize your video for web deployment, establish best practices, embed metadata/cue point markers for integration with Flash, and use tracking data from mocha for After Effects CS5.5 (included with After Effects) to enable dynamic video. Runtime: 01:01:22 Added: October 05, 2011 Views: 3,680	01:01:22
Beautiful Typography: A Crash Course Beautiful Typography: A Crash Course With the democratization of publishing and design that the Adobe product line has enabled, many find themselves creating content without having a formal design background. In this session, you'll learn the top ten practical tips for achieving consistently beautiful typography. We'll cover topics such as choosing and combining typefaces, the anatomy of type, understanding leading and how it relates to type size and column width, the proper use of white space and break characters, using special glyphs like em and en dashes, quotation marks versus inch marks, how to create visual hierarchy, and much more. Runtime: 01:02:39 Added: October 04, 2011 Views: 13,786	01:02:39
Editing Video from HDSLR Cameras in CS5.5 Producti... Editing Video from HDSLR Cameras in CS5.5 Production Premium Learn the best skills and techniques for editing DSLR video using Adobe Creative Suite 5.5 Production Premium. Thanks to their exceptional image quality, their low-light capabilities, and the ability to shoot using standard 35mm DSLR lenses that give your footage the look of expensive film-based cameras, HDSLR cameras are rapidly finding their way into video production at all levels. Runtime: 01:09:35 Added: October 04, 2011 Views: 2,424	01:09:35
Advanced Audio Restoration and Editing Advanced Audio Restoration and Editing Learn the best techniques to edit, restore, and master audio with Adobe Audition CS5.5, and then import audio into other Adobe software such as Adobe Flash Professional and Adobe Premiere Pro. Whether you’re a web pro, a video pro, or just want to expand your skills, you’ll learn how to get professional-quality audio while minimizing the time spent engineering audio files. Runtime: 01:08:09 Added: October 03, 2011 Views: 6,994	01:08:09
Creating Accessible Documents More Efficiently wit... Creating Accessible Documents More Efficiently with InDesign CS5.5 Learn how you can use new features in Adobe InDesign CS5.5 to more efficiently create PDF documents that people with disabilities can use. See how the new Articles panel can help you ensure content flows in the expected order. Discover how you can more easily add, edit, and view alt text attributes that are associated with an image or object. Be confident knowing accessible tables and lists are automatically generated by InDesign CS5.5. Add the finishing touches with Adobe Acrobat X Pro, and never forget a step by using guided Actions that streamline the accessibility verification and checking process. Runtime: 00:59:57 Added: October 03, 2011 Views: 2,806	00:59:57

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