How to Act Like an Agency within a Company

Show: MAX 2011 Design

Products Covered:

Save

Translations

About This Episode

Hear a discussion of how immediate and direct contact with an in-house team leads to a greater understanding of company culture and values reflected within the framework of a company's digital designs. A medium-size international enterprise typically outsources to smaller agencies that specialize in Internet marketing, design, and development. By bringing that type of talent in house, an enterprise can communicate its marketing strategies and messages with greater speed to market and more collective creative control.

Show More Details

More Episodes

Comments

Episode Title	Runtime	CC	Products Covered	My Library
Get Your App Discovered: Android Market and Beyond Get Your App Discovered: Android Market and Beyond Join Randy Ksar, Motorola Mobility Community Manager for MOTODEV, on best practices to get your app discovered in the marketplace. Randy will cover how to optimize your Android Market listing, utilize social media as a marketing and customer feedback tool, leverage testing to improve your customer ratings, and introduce new marketing opportunities to get your app featured on Motorola Mobility smartphones and tablets. Runtime: 00:07:42 Added: October 03, 2011 Views: 550	00:07:42
Get Your App Discovered: Android Market and Beyond Get Your App Discovered: Android Market and Beyond Join Randy Ksar, Motorola Mobility Community Manager for MOTODEV, on best practices to get your app discovered in the marketplace. Randy will cover how to optimize your Android Market listing, utilize social media as a marketing and customer feedback tool, leverage testing to improve your customer ratings, and introduce new marketing opportunities to get your app featured on Motorola Mobility smartphones and tablets. Runtime: 00:52:24 Added: October 04, 2011 Views: 357	00:52:24
From Web to Mobile to App in 60 Seconds with Dream... From Web to Mobile to App in 60 Seconds with Dreamweaver CS5.5 Unless you've been hiding under a rock, you know the web is shifting again! HTML5, CSS3, and JavaScript are helping move the web from the desktop onto a multitude of devices and screen sizes. And through the magic of the Phonegap framework, those same technologies are being used to build native applications as well. Join Greg Rewis, product evangelist, as he shows how to use CSS3 Media Queries to adapt the look of traditional web pages to these form factors, and how to implement a more "native" feel to your pages using the jQuery Mobile framework. Runtime: 01:00:52 Added: October 03, 2011 Views: 3,921	01:00:52
Which Flavor of Digital Publishing Suite Suits You... Which Flavor of Digital Publishing Suite Suits You? See how the Adobe Digital Publishing Suite can help you create rich and engaging content and applications for tablet devices including Android, iPad, and BlackBerry PlayBook. Join Colin Fleming, Adobe digital publishing evangelist, to learn about Digital Publishing Suite Professional and Enterprise Edition features and to get an overview of the workflow that leads from Adobe InDesign to your own custom application. This session is great for designers who are new to digital publishing and want to get a better understanding of how it works, as well as the benefits. Runtime: 01:00:03 Added: October 04, 2011 Views: 1,491	01:00:03
Dynamic, Cloud-Based Localization for Adobe's Mobi... Dynamic, Cloud-Based Localization for Adobe's Mobile Applications Learn how Adobe will be deploying language resources, or "language packs," to mobile applications in the field. Cloud-based localization will enable sending language updates and fixes to applications within minutes. This will eliminate the cumbersome need to build and test new installers for each localization update, as well as the need to push these through the delivery channels. The new approach allows rapid turnaround and supports frequent product releases and their often small increments, keeping in line with standard agile development practices. Runtime: 00:47:39 Added: October 05, 2011 Views: 352	00:47:39
CSS Takes Over the World CSS Takes Over the World In the war chest of the web developer, there is Photoshop, HTML, JavaScript, and, of course, CSS. While CSS started off with a minor role, it is increasingly taking over. In this session, we'll review the latest and greatest CSS techniques, how we can apply them to projects right now, and what we can expect to have available to us in the future as CSS continues to take over the world! Runtime: 00:45:32 Added: October 05, 2011 Views: 2,214	00:45:32
Beautiful Typography: A Crash Course Beautiful Typography: A Crash Course With the democratization of publishing and design that the Adobe product line has enabled, many find themselves creating content without having a formal design background. In this session, you'll learn the top ten practical tips for achieving consistently beautiful typography. We'll cover topics such as choosing and combining typefaces, the anatomy of type, understanding leading and how it relates to type size and column width, the proper use of white space and break characters, using special glyphs like em and en dashes, quotation marks versus inch marks, how to create visual hierarchy, and much more. Runtime: 01:02:39 Added: October 05, 2011 Views: 6,041	01:02:39
Adobe Illustrator: Secrets to working faster, smar... Adobe Illustrator: Secrets to working faster, smarter and more creatively Learn expert tips and techniques to get the most out of Adobe Illustrator. Reduce the time you spend on mundane tasks and gain more time to focus on the activities that matter: the creative ones. Brenda Sutherland, Illustrator product manager, will show you how to work faster, smarter, and much more smoothly. Once you've tricked out Illustrator and made it the custom vehicle you've always wanted, you'll experience life in the fast lane by shaving valuable time off tasks you perform every day. Runtime: 00:58:00 Added: October 04, 2011 Views: 4,030	00:58:00
Building Tablet Applications Using InDesign and Di... Building Tablet Applications Using InDesign and Digital Publishing Suite Learn how to use Adobe InDesign CS5.5 and Adobe Digital Publishing Suite to create and deliver engaging applications on tablet devices. Leave this session with a good understanding of the workflow and technology required to build interactive documents that combine the beauty of print with the engagement of rich media to create an all-new reading experience on the latest touch screen devices. Runtime: 00:59:49 Added: October 05, 2011 Views: 3,820	00:59:49
An Introduction to Creative Photographic Imaging o... An Introduction to Creative Photographic Imaging on Tablet Devices Learn from Russell Brown and his team of experts about using your tablet device in photographic imaging. This will be a limited class, so be sure to sign up early. Runtime: 00:55:04 Added: October 04, 2011 Views: 840	00:55:04
For Web and UI Designers: Work in New Ways with Mo... For Web and UI Designers: Work in New Ways with Mobile Apps See how easy it is to work remotely on a tablet device. If you never thought you could create professional quality output away from your desktop, this session could open your eyes. Create and share your designs from a plane? The beach? Check out this session to learn more. Runtime: 00:48:38 Added: October 05, 2011 Views: 1,985	00:48:38
Workflow for Motion Designers Workflow for Motion Designers Discover how Hallmark is developing a motion design workflow for content that has multiple uses (print, interactive, web, broadcast, mobile, and so on). We’ll show how to take files that originated for print and then convert them for distribution to the web, mobile applications, Google TV, and broadcast. See how to start with HD source files and follow an "author once, distribute everywhere" model. While focusing on a single file, the session will cover a range of topics from naming conventions to output modules and file creation. Runtime: 00:56:46 Added: October 04, 2011 Views: 910	00:56:46
Using Adobe's Web Tools to Rethink Digital Brandin... Using Adobe's Web Tools to Rethink Digital Branding See how the nine brands managed by Starwood Hotels and Resorts, including W Hotels, Westin, Le Meridien, Sheraton, and St. Regis, use Adobe's design tools to redefine digital branding. Join us for an informative session, and be prepared to rethink how you build your brand on the web, mobile devices, and beyond. Runtime: 00:60:14 Added: October 03, 2011 Views: 588	00:60:14
Easy 3D Content Creation and Workflow for Flash &... Easy 3D Content Creation and Workflow for Flash & Stage3D Learn how to make your asset pipeline more efficient, reduce your costs, and bring your games to market faster. We'll take you through the full content creation process using living design, animation, and 3D tools. Runtime: 00:56:13 Added: October 03, 2011 Views: 1,219	00:56:13
Using Data to Design for Optimized Marketing Conte... Using Data to Design for Optimized Marketing Content Join this session to learn how to use analytics and testing data from the Adobe Online Marketing Suite to make better decisions about creative design. You'll hear from Adobe's marketing experts, who will share industry insights on what works and what doesn't when it comes to creative campaigns for digital content. This session will highlight use cases from the Online Marketing Suite, including Adobe SiteCatalyst and Adobe Test&Target. Runtime: 01:02:29 Added: October 05, 2011 Views: 301	01:02:29
Creating Dynamic Ads, Banners, and Rich Apps Creating Dynamic Ads, Banners, and Rich Apps Learn how to automatically generate dynamic content based on your online audience. Adobe Online Marketing Suite, powered by Omniture, combined with Adobe Creative Suite enables dynamic content for marketing. Learn how to make a banner that swaps content automatically based on audience, delivering the right experience to the right person. This session uses enterprise-level products like Adobe SiteCatalyst and Adobe Test&Target with Creative Suite products like Adobe Flash. Learning how to use these products will help you build business strategy and deliver solutions for more effective online businesses. Runtime: 00:59:42 Added: October 04, 2011 Views: 1,668	00:59:42
I Didn't Know Fireworks Could Do That! I Didn't Know Fireworks Could Do That! Explore some of the lesser known yet powerful features of Adobe Fireworks, an essential design tool that operates with both vectors and bitmaps and can span the design process from wireframe to comp. If you are already comfortable with Dreamweaver, Flash Professional, and Flash Catalyst, see how Fireworks can become an integral part of your design/develop workflow. Runtime: 01:03:29 Added: October 05, 2011 Views: 5,226	01:03:29
SocialAnalytics: What Are People Saying about Your... SocialAnalytics: What Are People Saying about Your Content? Come learn about the new Adobe SocialAnalytics product, how it works, and how it can be used to optimize your company's brand and digital content. SocialAnalytics is part of the Adobe Online Marketing Suite and is geared for enterprise application. Runtime: 00:57:42 Added: October 03, 2011 Views: 184	00:57:42
Shooting and Editing Interviews Shooting and Editing Interviews Learn how Adobe OnLocation, Adobe Premiere Pro, and Adobe Audition — all included in Adobe Creative Suite 5.5 Production Premium — can help you shoot and produce a successful interview. Interviews are a very efficient way of creating content — inexpensive to produce, effective for gathering and presenting information, and easy to edit. Runtime: 00:59:20 Added: October 05, 2011 Views: 1,646	00:59:20
Developing Accessible PDF Content for LiveCycle wi... Developing Accessible PDF Content for LiveCycle with Designer Accessibility laws for digital content are changing rapidly. Just as businesses are required by law to install and maintain accessible facilities, soon the requirement for accessible digital content will also be law. As the ubiquitous PDF file format becomes an accepted primary format for digital content, making PDFs (especially PDF forms) accessible to users of assistive technology becomes that much more important. This session demonstrates how to apply the guidelines of WCAG 2.0 and Section 508 to your PDF forms to improve accessibility and user experience. These best practices can also be applied to Flash and HTML5 forms as well. Runtime: 00:91:40 Added: October 03, 2011 Views: 567	00:91:40
Deploying Content to Mobile Devices with the WEM C... Deploying Content to Mobile Devices with the WEM Content Sync Framework Creating content for both web and mobile devices that provides an engaging experience both online and offline can be a challenge. In this session you'll learn how to create native mobile applications based on Adobe's Web Experience Management (WEM) Solution's Content Sync Framework allowing you to quickly deploy existing content to your mobile clients. Runtime: 00:40:16 Added: October 05, 2011 Views: 368	00:40:16
The Best Practices for Application and UX Design f... The Best Practices for Application and UX Design for Large Data Sets Learn how to create usable data-centric applications that show just the right amount at the right time: useful, but not overwhelming. With Adobe LiveCycle Data Services, if you try to force too much data into a display, or don't provide enough data at a time, your tool likely won't be of much practical use. The principle at work here is information density, and it's a key concept all Flex developers who deal in large data sets should (and can) master. Runtime: 00:54:47 Added: October 03, 2011 Views: 634	00:54:47
Expressive Painting and Illustration in Photoshop... Expressive Painting and Illustration in Photoshop CS5 with Jack Davis Learn essential techniques for imitating natural painting effects like impasto oils, translucent watercolors, and textured pastels with the new Mixer Brush in Photoshop CS5. Jack Davis, award-winning artist, author, and Photoshop Hall-of-Famer, will use real-world projects to show how quickly and easily you can enhance and interpret your images and designs — from subtle tweaks to complete expressive transformations. You'll walk away with new painting solutions that are sure to change what you thought was possible in Photoshop and in your own work. Runtime: 00:58:41 Added: October 05, 2011 Views: 3,510	00:58:41
Acrobat for the Web Designer Acrobat for the Web Designer Learn how to get PDF files to behave the way you and your readers want on the web. We'll share best practices for helping to ensure that PDF files are easy to read, navigate, and access, as well as for making PDF files as streamlined as possible without losing quality. Runtime: 01:01:16 Added: October 04, 2011 Views: 560	01:01:16
For Creative Professionals: Create Anywhere. Custo... For Creative Professionals: Create Anywhere. Customer Panel Discussion Join this one-hour discussion consisting of a panel of customer experts who are creative visionaries. Find out what they have to say about creating on tablet devices and being able to work in new ways. Runtime: 00:60:20 Added: October 04, 2011 Views: 222	00:60:20
For Creative Professionals: Working with Adobe Mob... For Creative Professionals: Working with Adobe Mobile Apps + Your Desktop Discover how to break free from your desktop and create anywhere. Creative professionals are working in new ways with their Adobe desktop products by starting with mobile applications, and then bringing their work into the powerhouse products they already love like Adobe Photoshop, Illustrator, Dreamweaver, and more. Come see for yourself the advantages of going mobile. Runtime: 00:59:15 Added: October 04, 2011 Views: 489	00:59:15
For Creative Professionals: Adobe Mobile Apps and... For Creative Professionals: Adobe Mobile Apps and Why You Should Use Them Work anywhere with Adobe mobile apps and get professional results. In this session, you'll get an overview of creative mobile apps. Learn which apps are best for you and get a sneak peek at what's new. You won't want to miss this! Runtime: 01:03:01 Added: October 05, 2011 Views: 1,870	01:03:01
CEM and the Studio: How your Digital Agency Fits i... CEM and the Studio: How your Digital Agency Fits into the Puzzle Learn about the latest developments in customer experience management (CEM), the next step for organizations large and small trying to build better relationships with their customers, while better reinforcing their brands and improving margins. This session will cover what CEM is, how your agency, studio, or consultancy fits into the discussion, and how you can use Adobe tools and technologies to help your customers create better relationships with their customers. We'll also take a look at some of the innovative solutions shops have already gotten to work for them. Runtime: 00:57:14 Added: October 04, 2011 Views: 168	00:57:14
Mastering Media Queries Mastering Media Queries Take a deep dive into using CSS3 media queries to create websites that look good and work well on desktops, tablets, and mobile phones regardless of screen size. In this session, bestselling author and trainer David Powers explores how to optimize style rules for each type of device depending on its features, such as width, height, aspect ratio, and orientation. You'll also learn how to cope with older browsers that don't support media queries and how to avoid wasting mobile users' valuable data allowance by forcing them to download assets intended only for larger screen sizes. Runtime: 01:01:29 Added: October 05, 2011 Views: 834	01:01:29
The Edge of Glory: Is That Really HTML? The Edge of Glory: Is That Really HTML? See why Adobe Edge gives designers and animators happy feelings about creating engaging animated web content. It's not just about simple transitions — it's about filling your animations with personality. It's about a UI that's familiar and comfortable. Runtime: 01:00:32 Added: October 05, 2011 Views: 1,650	01:00:32
Designing Game Interfaces Designing Game Interfaces Take a critical look at the game interface, the part that most players fail to acknowledge but that provides information to facilitate game flow and can add to the overall immersive gaming experience. This session will delve into several topics, such as why graphical interfaces are key in game design, how to avoid overloading your players with too much information or visual clutter, and best design practices and tips. Runtime: 01:12:23 Added: October 05, 2011 Views: 1,991	01:12:23
What's New in Flash Professional CS5.5 What's New in Flash Professional CS5.5 Learn how you can simplify the creation of immersive experiences that are presented consistently across desktops, smartphones, tablets, and televisions with Adobe Flash Professional CS5.5. Target the latest mobile platforms including Android, BlackBerry, and iOS. Efficiently create content that targets multiple devices, copy and paste layers, and easily adapt artwork for various sizes. Plus use more than 20 new code snippets, including ones optimized for mobile and application development. Runtime: 01:02:44 Added: October 05, 2011 Views: 1,902	01:02:44
Advanced Integration Techniques for Muse (codename... Advanced Integration Techniques for Muse (codename) Muse (codename) is a public preview of new technology for designers who would like to build HTML websites without writing code. Learn how Muse allows designers comfortable with code to include arbitrary HTML code, making it easy to add elements like Google maps, YouTube videos, Facebook like buttons, and such. We’ll also show you how to take advantage of content management system (CMS) extensibility with back-end solutions like the Business Catalyst CMS or Adobe Photoshop Lightroom galleries built with Flash technology. Runtime: 00:57:18 Added: October 04, 2011 Views: 8,705	00:57:18
Adobecadabra with Rufus Deuchler Adobecadabra with Rufus Deuchler Jump-start your designs! In this lively session, Rufus Deuchler, Adobe's worldwide evangelist for design, will deliver killer tips and cool techniques for your favorite Adobe design tools: Photoshop CS5, Illustrator CS5, and InDesign CS5.5. Productivity, accuracy, and creativity are what this session is all about. Runtime: 00:59:57 Added: October 05, 2011 Views: 2,638	00:59:57
Introduction to Lightroom: The Develop Module Introduction to Lightroom: The Develop Module Discover how to create the highest quality image possible by harnessing the power within the Develop module in Adobe Photoshop Lightroom. Master the tools needed to enhance, refine, and add creative effects to your images using both global and local nondestructive image adjustments, including white balance, tone curves, vibrance, clarity, sharpening, and color enhancements. Also learn how to create presets to quickly apply these effects to multiple images and prepare your images for final delivery with speed and efficiency. Runtime: 01:03:27 Added: October 04, 2011 Views: 2,303	01:03:27
The Art of Sesame Street The Art of Sesame Street Learn how the artists at Sesame Workshop create the digital assets for their world-famous Sesame Street Muppets using Adobe Illustrator and Photoshop as their primary tools. In this inspiring session, you'll get an inside view into how these amazing character artists bring the magic that is Sesame Street to life through illustration and photography. You'll also gain an understanding of how Sesame Workshop’s outreach to children around the world helps them learn and grow. Runtime: 00:48:04 Added: October 04, 2011 Views: 1,169	00:48:04
Design websites without writing code with Muse (co... Design websites without writing code with Muse (code name) Learn how to design unique, HTML websites without writing any code in this Muse (code name). Muse is currently in beta and enables graphic designers to create web pages as easily as laying out a page in InDesign. Dani Beaumont, Muse Product Manager will s Runtime: 00:58:20 Added: October 04, 2011 Views: 2,548	00:58:20
Web and Interactive Design with Illustrator Web and Interactive Design with Illustrator Join Mordy Golding as he demonstrates an eye-opening approach to using this powerful, vector-based software to create wireframes and pixel-perfect graphics for web and mobile projects. Learn how to integrate with other web applications and to generate HTML5 and CSS3 content right from Adobe Illustrator. Think Illustrator isn't used for web and interactive design? Think again! Runtime: 01:04:28 Added: October 03, 2011 Views: 4,651	01:04:28
Everything You Wanted to Know about Adobe Edge Everything You Wanted to Know about Adobe Edge Get the scoop on Adobe Edge, a new motion and interaction design tool for HTML5, CSS3, and JavaScript. Adobe Fellow Mark Anders will demonstrate how to build beautiful, interactive HTML that incorporates rich design and motion. He'll also show you the standards-based code that Edge generates and how to enhance it. Get an edge on expanding your expertise as a next-generation designer for the web. Runtime: 01:08:16 Added: October 05, 2011 Views: 5,501	01:08:16
From Pixar to Ramayana: The Art of Graphic Storyte... From Pixar to Ramayana: The Art of Graphic Storytelling with Sanjay Patel See how illustrator and animator Sanjay Patel uses images to craft compelling stories. From over 14 years of work at Pixar to his visually rich illustrations of the Hindu mythology of Ramayana, Patel will share his artistic methods, including how he goes from paper, pen, and pencil to highly detailed work in Adobe Illustrator. Runtime: 01:02:12 Added: October 05, 2011 Views: 797	01:02:12
Case Study: Give Your Web Design Agency a Boost wi... Case Study: Give Your Web Design Agency a Boost with Business Catalyst Learn how you can increase your web design business through building, marketing, selling, and supporting websites with Business Catalyst, the all-in-one web hosting platform from Adobe. Brent Weaver of HotPress Web and BC Gurus has used Business Catalyst as a core offering to more than double revenues. He will explore three key strategies you can use to attract a constant pipeline of new clients and generate recurring profits. This is a session for anyone who runs or works in a modern web design agency, with clients running small to medium businesses. Runtime: 00:58:41 Added: October 05, 2011 Views: 1,782	00:58:41
Advanced Interactivity and Real-World Integration... Advanced Interactivity and Real-World Integration with Adobe Edge Learn how to extend compositions created in Adobe Edge and integrate them into existing web pages. Josh Hatwich, Adobe senior computer scientist, will walk you through its JavaScript runtime and show you how to integrate projects made with Edge in real-world scenarios, such as deploying to a content management system, integrating with dynamic data, or extending compositions by adding interactivity. Runtime: 01:00:54 Added: October 05, 2011 Views: 2,003	01:00:54
Taking Your Sites to the Next Level with Business... Taking Your Sites to the Next Level with Business Catalyst and jQuery Explore fresh techniques for building beautiful, sophisticated websites using Adobe Business Catalyst and the popular jQuery framework. Jason Tinnin of SimpleFlame.com and Kiyuco.com will explore, using real-world examples, just how easily you can integrate jQuery with your sites, crafting unique visitor experiences and impressing your clients. We'll cover a range of built-in modules in Business Catalyst, including the Web Apps framework, and also touch on the platform's powerful API. This is a session for anyone working in a modern web design agency interested in taking their web projects to the next level. Runtime: 00:56:56 Added: October 04, 2011 Views: 1,713	00:56:56
Mini-Fantasia in Miami: An Imaginative Melding of... Mini-Fantasia in Miami: An Imaginative Melding of Music and Animation Hear how USC School of Cinematic Arts animation instructors helped a world-famous conductor launch a new form of classical music performance. Michael Patterson and Candace Reckinger, along with two students from their team, will share how they conceived and built animations to enhance the inaugural concert at the New World Theater in Miami. See their work, experience the music of Pictures at an Exhibition, and learn some technical tricks for melding music and imagination. Runtime: 00:61:49 Added: October 04, 2011 Views: 415	00:61:49
Building Adaptive, Multiscreen Websites with Busin... Building Adaptive, Multiscreen Websites with Business Catalyst v3 Learn how you can easily build and deploy multiscreen websites using Adobe's new, all-in-one hosting platform, Business Catalyst v3. Join Principal Scientist Jorge Taylor for an exclusive, in-depth walkthrough of Business Catalyst v3's multiscreen functionality and dynamic templating system, giving you an added level of control over the look and feel of your sites across a wide range of devices. Runtime: 00:41:16 Added: October 04, 2011 Views: 1,691	00:41:16
Building Workspaces of the Future — Today Building Workspaces of the Future — Today See how design and development students at Rochester Institute of Technology (RIT) collaborated with industry across multiple disciplines to conceive and build a vision of future workspaces. This session explores how RIT structured the process and workflow. Runtime: 01:07:11 Added: October 03, 2011 Views: 266	01:07:11
Sneak Peek: Build Powerful Online Businesses with... Sneak Peek: Build Powerful Online Businesses with Business Catalyst v3 Get the first official sneak peek at Adobe's brand-new, all-in-one hosting platform, Business Catalyst v3. Join Product Director Bogdan Ripa for a step-by-step walkthrough of the fresh new user interface designed for small business clients and the advance Runtime: 01:04:32 Added: October 03, 2011 Views: 2,028	01:04:32
BrowserLab: An Online Service for Cross-Browser BrowserLab: An Online Service for Cross-Browser Come and see web designer Kristin Long of MIGHTYminnow show off all the latest capabilities of Adobe BrowserLab. This online service offers full support for all the top browsers so you can test and compare your web designs. You'll walk away with the knowledge of how to quickly make sure your web designs are seen as you intended. Runtime: 00:56:40 Added: October 05, 2011 Views: 161	00:56:40
Designing More, Stressing Less with Creative Suite Designing More, Stressing Less with Creative Suite Explore new techniques in Adobe Creative Suite that allow you to work smarter, not harder. Work more efficiently with shared content by mastering Smart Objects; benefit from tips and tricks for placing native content in Adobe InDesign and other components; and learn how to reuse print content for your web designs, share swatches and other content, and much more. Runtime: 01:00:12 Added: October 05, 2011 Views: 1,143	01:00:12
The Zen of Mobile Web Design The Zen of Mobile Web Design Join Scott Fegette (Adobe Dreamweaver senior product manager) and Dave Johnson (Nitobi CTO) as they discuss modern web projects and their challenges in 2011. They'll give you the scoop on what you need to know to take advantage of the increased richness, reach and functionality of HTML5-based mobile projects. Runtime: 00:50:15 Added: October 05, 2011 Views: 749	00:50:15
How to Act Like an Agency within a Company How to Act Like an Agency within a Company Hear a discussion of how immediate and direct contact with an in-house team leads to a greater understanding of company culture and values reflected within the framework of a company's digital designs. A medium-size international enterprise typically outsources to smaller agencies that specialize in Internet marketing, design, and development. By bringing that type of talent in house, an enterprise can communicate its marketing strategies and messages with greater speed to market and more collective creative control. Runtime: 00:52:35 Added: October 04, 2011 Views: 263	00:52:35
Creative Sweet: Little-Known Features Found in Cre... Creative Sweet: Little-Known Features Found in Creative Suite Explore all that Adobe Creative Suite has to offer. This session will lead you through all the powerful, but little-known features of Creative Suite including timesaving options in Adobe Photoshop, Illustrator, InDesign, and Adobe Bridge (and Mini Bridge); convenient content sharing among components; powerful document sharing for review; and much more. Runtime: 00:48:34 Added: October 04, 2011 Views: 726	00:48:34
From Web to Mobile to App in 60 Seconds with Dream... From Web to Mobile to App in 60 Seconds with Dreamweaver CS5.5 Unless you've been hiding under a rock, you know the web is shifting again! HTML5, CSS3, and JavaScript are helping move the web from the desktop onto a multitude of devices and screen sizes. And through the magic of the Phonegap framework, those same technologies are being used to build native applications as well. Join Greg Rewis, product evangelist, as he shows how to use CSS3 Media Queries to adapt the look of traditional web pages to these form factors, and how to implement a more "native" feel to your pages using the jQuery Mobile framework. Runtime: 01:00:52 Added: October 03, 2011 Views: 6,332	01:00:52
CSS for Web and Mobile Design CSS for Web and Mobile Design Find out how to take advantage of exciting new CSS3 properties as well as underutilized CSS2.1 properties that had poor support in older browsers. Stephanie (Sullivan) Rewis from W3Conversions will discuss some of the more complex new properties and selectors as well as creative, less-known uses for some of the more well-known properties. Learn about tools that enable you to use these new techniques today in front-end and mobile development. Reduce maintenance time, HTTP requests, and make your pages more performant and SEO-friendly. Runtime: 01:02:40 Added: October 05, 2011 Views: 2,040	01:02:40
Photoshop CS5 Instant Effects: One-Click Technique... Photoshop CS5 Instant Effects: One-Click Techniques for Designers Watch Jack Davis, award-winning author and Photoshop Hall of Famer, as he demonstrates essential techniques for using Adobe Photoshop CS5 to create great-looking images for the web and print. Learn techniques for making images look their best, fast, including everything from instant optimizing and enhancing of images to making Smart Filter recipes, custom actions, and tool presets. Davis's motto: If you do it once, figure out how to never have to do it again! Come learn powerful one-click solutions for on-time, on-budget design and photography. Runtime: 00:59:42 Added: October 05, 2011 Views: 11,931	00:59:42
Pixel Perfect: Photoshop Power Shortcuts Pixel Perfect: Photoshop Power Shortcuts Build essential Adobe Photoshop CS5 skills to produce images that look great, load fast on the web, and work well in Adobe Flash Professional. We'll reveal optimization techniques for making images look their best, debunk web resolution myths, show quick and easy ways to correct composition, tone, and color, and demonstrate how to recover image detail using Camera Raw on JPEG files. You'll learn how to automate many common tasks without creating complex Photoshop Actions, plus discover many other Photoshop shortcuts. By adopting these workflow tips, you’ll save time on everyday tasks and have more fun. Runtime: 01:00:05 Added: October 05, 2011 Views: 2,949	01:00:05
Lightroom 3 Crash Course Lightroom 3 Crash Course An introduction to Lightroom 3 and the workflow that'll make using it a breeze. You'll learn importing and organizing, developing and editing in both Lightroom and Photoshop, as well as printing and presenting your photos. Runtime: 01:00:55 Added: October 05, 2011 Views: 8,566	01:00:55
Hidden Gems and Technologies in Photoshop CS5 and... Hidden Gems and Technologies in Photoshop CS5 and Photoshop CS5 Extended Join Photoshop Product Manager Bryan O'Neil Hughes for a deep dive into the hidden gems of Adobe Photoshop CS5 and Photoshop CS5 Extended, including tips, tricks, and technologies that are sure to help boost your productivity. Discover how to go places creatively that were impossible in Photoshop before CS5. Hughes will reveal many new techniques and enhancements to help keep your skills sharp and current. Runtime: 01:02:14 Added: October 05, 2011 Views: 3,946	01:02:14
Lightroom + Photoshop: Seamless Integration Lightroom + Photoshop: Seamless Integration Find out how Adobe Photoshop and Adobe Photoshop Lightroom work best together. This session reveals the most efficient way to move back and forth between these powerful applications, whether you're editing a single image or an entire shoot. You'll learn how to take advantage of export options, presets, publish services, Smart Objects, droplets, and more to automate your workflow and increase your productivity. Runtime: 01:03:03 Added: October 04, 2011 Views: 1,258	01:03:03
How to Work Creatively and Quickly with 3D in Phot... How to Work Creatively and Quickly with 3D in Photoshop CS5 Extended See what's new with 3D in Adobe Photoshop CS5 Extended. Learn techniques for using features such as new Adobe Repoussé technology, enhanced 3D realism, a rich library of materials, painting in 3D, and so much more. After this session, newcomers to 3D in Photoshop will be well equipped to quickly and easily add 3D to their repertoires, and experts will benefit from must-have techniques for speeding up their workflows and making amazing designs. Runtime: 01:01:59 Added: October 03, 2011 Views: 1,418	01:01:59
Photoshop SDK: An Overview Photoshop SDK: An Overview Imagine a creative environment in which the fun of touch, the potential of mobility, and the power of Adobe Photoshop meet. In this overview of the software development kit (SDK), you'll learn how the Photoshop SDK allows applications on Android™, BlackBerry, and iOS mobile and tablet devices, as well as Mac OS and Windows® operating systems, to interact with Photoshop CS5. Runtime: 00:55:19 Added: October 03, 2011 Views: 284	00:55:19
Animating in Flash Professional CS5.5 with Chris G... Animating in Flash Professional CS5.5 with Chris Georgenes Explore what's new for designers and animators in Adobe Flash Professional CS5.5 with Chris Georgenes. He'll take you through the process of creating a short animation while demonstrating techniques the experts use to achieve a fast and efficient workflow. Runtime: 01:01:39 Added: October 03, 2011 Views: 2,384	01:01:39
Design Better Experiences with Fireworks by Unders... Design Better Experiences with Fireworks by Understanding How People Think Find out how to turn merely adequate experiences on the web into more meaningful ones with an intelligent interface designed using Adobe Fireworks. People often complete tasks despite the fact that many interfaces seem intent on thwarting us; understanding how people perceive, think, learn, and remember can help us make better design decisions. In this session we will identify common UX problems, discuss how people actually think, and show how to modify the design with Fireworks to craft a better user experience. Runtime: 00:63:54 Added: October 04, 2011 Views: 1,211	00:63:54
Deploying Flash Professional Content across Screen... Deploying Flash Professional Content across Screens Discover specific workflow enhancements available in Adobe Flash Professional CS5.5. This session steps through the process of deploying Flash Professional content on mobile platforms, including Android, BlackBerry, and iOS. Runtime: 00:52:54 Added: October 05, 2011 Views: 503	00:52:54
Flash Professional Sneak Peek: A Glimpse at the Fu... Flash Professional Sneak Peek: A Glimpse at the Future Join Product Manager Richard Galvan as he demonstrates some of the work being done behind the scenes with Adobe Flash Professional. Get an early glimpse of the upcoming features in a future release. Runtime: 00:59:04 Added: October 05, 2011 Views: 2,844	00:59:04
InDesign CS5.5 Power Shortcuts InDesign CS5.5 Power Shortcuts Learn how to get more done in less time by keeping your hands on the keyboard as much as possible. This always-popular session will teach you shortcuts in Adobe InDesign that you can build into your workflow to immediately improve your productivity. Topics will include the top 20 shortcuts every InDesign user must learn; shortcuts for working with styles and text formatting; interface and navigation tips; document, panel, and workspace management; and mastering the Control panel. Runtime: 01:01:00 Added: October 05, 2011 Views: 3,295	01:01:00
Creating eBooks for Distribution on Digital Device... Creating eBooks for Distribution on Digital Devices with InDesign CS5.5 Learn best practices and step-by-step instructions on how to take your content from creation to publication to distribution on the Sony Reader, Kindle, and iPad. This session is organized into three sections: optimal layout of eBooks using Adobe InDesign CS5.5, export from InDesign CS5.5 to Adobe Digital Editions, and conversion of a book to the appropriate file format for use on a particular reading device. Also included is a discussion of EPUB enhancements in InDesign CS5.5. Runtime: 00:58:30 Added: October 04, 2011 Views: 4,572	00:58:30
Publishing to Digital Devices with InDesign CS5.5 Publishing to Digital Devices with InDesign CS5.5 Learn the different ways you can create engaging publications or documents for tablet and mobile devices with Adobe InDesign CS 5.5. Rufus Deuchler, senior worldwide Adobe evangelist, will demonstrate how you can publish your InDesign content that integrates interactivity, video, and sound to tablet devices, either as an EPUB eBook or as a .folio file via Adobe Digital Publishing Suite. This session will show you the alternatives available if you are interested in creating electronic publications with InDesign and the benefits and limitations of each. Runtime: 00:54:57 Added: October 04, 2011 Views: 2,411	00:54:57
What's New in InDesign CS5.5 What's New in InDesign CS5.5 Get the scoop on the exciting new features in Adobe InDesign CS5.5 for creating and delivering documents in print, online, and on devices. Don't miss this rapid-fire session that will quickly show you some of the most compelling and useful features for enabling greater design and production productivity. Runtime: 01:04:18 Added: October 04, 2011 Views: 1,188	01:04:18
Mastering Mobile Design in Minutes with Fireworks Mastering Mobile Design in Minutes with Fireworks Find out how to use Adobe Fireworks to create mobile designs that can be easily turned into CSS code (pasted into Adobe Dreamweaver) and export bitmap images optimized for mobile devices. This session will also reveal how to slice designs and export foreground and background images from Fireworks, use the Fireworks slice-naming feature to create assets with filenames that match your mobile framework, and create PNG-8 images with alpha transparency for reduced mobile bandwidth. Runtime: 01:02:30 Added: October 05, 2011 Views: 3,577	01:02:30
Case Study: Buck Creative Agency Case Study: Buck Creative Agency Join the team at Buck for a fast-paced, inspiring session showcasing high-impact creative projects developed using Adobe tools. Specializing in design-driven creative, Buck's directors and artists use animation, visual effects, and live action to collaborate with clients and produce work that is visceral, innovative, and diverse. You'll leave with new ideas and inspiration for creating memorable, engaging content for use across industries and devices. Runtime: 00:54:15 Added: October 05, 2011 Views: 760	00:54:15
HD Video and Audio: Best Practices Encoding for th... HD Video and Audio: Best Practices Encoding for the Web and Tablets Dive into a session that tackles the challenges of producing HD video for the web. Learn the best creation and encoding techniques for video and audio distribution for the web using the tools found in Adobe Creative Suite 5.5 Production Premium. Runtime: 01:02:16 Added: October 05, 2011 Views: 1,430	01:02:16
After Effects + Flash = Killer Rich Media on Any S... After Effects + Flash = Killer Rich Media on Any Screen Find out how to leverage Adobe After Effects to create engaging and rich online advertising campaigns. Learn how PointRoll combines the power of After Effects with Adobe Flash Professional to create compelling and highly interactive rich media that's ready for the multiscreen environment. In this session, you'll also find out how to optimize your video for web deployment, establish best practices, embed metadata/cue point markers for integration with Flash, and use tracking data from mocha for After Effects CS5.5 (included with After Effects) to enable dynamic video. Runtime: 01:01:22 Added: October 05, 2011 Views: 2,563	01:01:22
Beautiful Typography: A Crash Course Beautiful Typography: A Crash Course With the democratization of publishing and design that the Adobe product line has enabled, many find themselves creating content without having a formal design background. In this session, you'll learn the top ten practical tips for achieving consistently beautiful typography. We'll cover topics such as choosing and combining typefaces, the anatomy of type, understanding leading and how it relates to type size and column width, the proper use of white space and break characters, using special glyphs like em and en dashes, quotation marks versus inch marks, how to create visual hierarchy, and much more. Runtime: 01:02:39 Added: October 04, 2011 Views: 11,506	01:02:39
Editing Video from HDSLR Cameras in CS5.5 Producti... Editing Video from HDSLR Cameras in CS5.5 Production Premium Learn the best skills and techniques for editing DSLR video using Adobe Creative Suite 5.5 Production Premium. Thanks to their exceptional image quality, their low-light capabilities, and the ability to shoot using standard 35mm DSLR lenses that give your footage the look of expensive film-based cameras, HDSLR cameras are rapidly finding their way into video production at all levels. Runtime: 01:09:35 Added: October 04, 2011 Views: 1,905	01:09:35
Advanced Audio Restoration and Editing Advanced Audio Restoration and Editing Learn the best techniques to edit, restore, and master audio with Adobe Audition CS5.5, and then import audio into other Adobe software such as Adobe Flash Professional and Adobe Premiere Pro. Whether you’re a web pro, a video pro, or just want to expand your skills, you’ll learn how to get professional-quality audio while minimizing the time spent engineering audio files. Runtime: 01:08:09 Added: October 03, 2011 Views: 3,709	01:08:09
Creating Accessible Documents More Efficiently wit... Creating Accessible Documents More Efficiently with InDesign CS5.5 Learn how you can use new features in Adobe InDesign CS5.5 to more efficiently create PDF documents that people with disabilities can use. See how the new Articles panel can help you ensure content flows in the expected order. Discover how you can more easily add, edit, and view alt text attributes that are associated with an image or object. Be confident knowing accessible tables and lists are automatically generated by InDesign CS5.5. Add the finishing touches with Adobe Acrobat X Pro, and never forget a step by using guided Actions that streamline the accessibility verification and checking process. Runtime: 00:59:57 Added: October 03, 2011 Views: 1,967	00:59:57

Suggested Episodes

Next episode in this show

Creative Sweet: Little-Known Features Found in Creative Suite

MAX 2011 Design

Products Covered:

Other Suggested Episodes

Publishing and promoting a web portfolio

Adobe & Your Voice: Be Seen, Be Heard, Stand Out

Products Covered:

Adding your work to a web portfolio

Adobe & Your Voice: Be Seen, Be Heard, Stand Out

Products Covered:

Web portfolio setup and layout

Adobe & Your Voice: Be Seen, Be Heard, Stand Out

Products Covered:

Designing a web portfolio

Adobe & Your Voice: Be Seen, Be Heard, Stand Out

Products Covered:

Creating and Editing your Business Catalyst Website Using Dreamweaver CS6

Learn Business Catalyst

Products Covered:

Products used in this episode

Dreamweaver

Try | Buy | Learn More | Help & Support

Creative Suite Web Premium

Try | Buy | Learn More | Help & Support

Flash Professional

Try | Buy | Learn More | Help & Support

Related Shows

MAX 2011 Develop

Explore technical challenges faced in architecting solutions, building applications, integrating with enterprise back-end systems and services as well as basic and advanced development techniques.

Recent Episodes

Putting the Multi in Multiscreen