PointRoll in Your Pocket: The How and Why of Mobile Advertising with Flash Player 10.1
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About This Episode
"Join Todd Pasternack and Chris Deely of leading rich media provider PointRoll as they discuss the present and future of rich media mobile advertising. Learn how and why you should leverage Adobe Flash Player 10.1 in your mobile campaigns. They'll explore the overall strategy and creative use of device features and take a look at some code optimized for mobile development. They'll also touch on some of the future uses of Flash Player, including leveraging existing assets, implementing IAB standards, and serving ads into mobile Adobe AIR applications. "
Runtime : 00:57:59 Added : 10/25/2010
About this show
MAX 2010 Envision
Discover and explore strategies for building engaging experiences across multiple screens
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