Cross-device Campaigns for Deeper Brand Engagement

Show:

MAX 2009 Envision

Products Covered:

Save

Translations

Was this episode helpful?

Yes No

About This Episode

Discover how a leading Digital agency combines strategy, creative, technology, and innovation to extend brand engagement across multiple devices. AgencyNet will take the attendees through the multi-screen paradigm showcasing how each device delivers...

Show More Details

More Episodes

Comments

Episode Title	Runtime	CC	Products Covered	My Library
Highlights from Adobe MAX 2009 Highlights from Adobe MAX 2009 At the Adobe MAX conference, thousands of designers, developers and business leaders converge to discover the next wave of opportunities fueled by the explosion of rich content and applications across multiple screens, the merging of digital content and commerce, and workflows that bring design and development together. Runtime: 00:01:44 Added: August 19, 2010 Views: 3,199	00:01:44
2009 Adobe MAX Awards Ceremony 2009 Adobe MAX Awards Ceremony Mark Hamill hosts the 2009 Adobe MAX Awards. The Adobe Max Awards are a global awards ceremony that recognizes the best uses of Adobe software for creating engaging experiences. Runtime: 00:18:51 Added: December 10, 2009 Views: 5,052	00:18:51
MAX 2009 Keynote - Day 1 MAX 2009 Keynote - Day 1 MAX Keynote Day 1. To remain competitive and viable in a rapidly changing world, entire industries are faced with reinventing the way they do business. Runtime: 01:01:25 Added: October 06, 2009 Views: 15,163	01:01:25
MAX 2009 Keynote - Day 2 MAX 2009 Keynote - Day 2 MAX 2009 Keynote - Day 2. Be inspired by some of the surprising things the community is doing with Adobe technology to drive future innovation and reinvention within their own industries. Runtime: 01:04:19 Added: October 07, 2009 Views: 11,676	01:04:19
Can Good Design Save the Publishing Industry? Can Good Design Save the Publishing Industry? Join newspaper designer Jacek Utko as he explores how a new type of journalism -a creative one -can generate a fresh approach for news and content on the web. Newspapers and magazine have much to learn from web, but websites have a lot to learn from print Runtime: 01:00:00 Added: October 07, 2009 Views: 671	01:00:00
Sticky Eyeballs: How Software on the Flash Platfor... Sticky Eyeballs: How Software on the Flash Platform Wins Market Share Learn how software with rich, sticky experiences makes it fundamentally easier to attract more users, keep them with you longer, and get them to spend more money. In this session, we'll review recent data from Forrester Research showing how a great user e Runtime: 01:00:00 Added: October 06, 2009 Views: 337	01:00:00
The Making of the MAX 2009 Creative by AKQA The Making of the MAX 2009 Creative by AKQA Hear representatives from AKQA, one of three digital agencies behind the MAX 2009 creative, deconstruct their implementation of this year's creative theme - an interactive typographical urban landscape. You'll be inspired as AKQA walks you through it. Runtime: 01:00:00 Added: October 07, 2009 Views: 262	01:00:00
How Augmentum brought the Olympics to the world wi... How Augmentum brought the Olympics to the world with the Flash Platform See how the Flash Platform enabled China to create a online experience for the 2008 Beijing Summer Olympics. It combined social networking,video broadcasting, web commentary, location-based services, event/athlete centric mini-sites all in realtime. Runtime: 01:00:00 Added: October 07, 2009 Views: 92	01:00:00
Roadmap: Flash Platform Servers and Services Roadmap: Flash Platform Servers and Services Join us for a close look at the roadmap for the Flash Platform servers and services, including Flash Media Server and LiveCycle Data Services, as well as new services that are under way.Learn what the engineering teams are working on now for delivery soon Runtime: 01:00:00 Added: October 07, 2009 Views: 246	01:00:00
Earning Money the Open Source Way Earning Money the Open Source Way Dive into a discussion of the business models that are available to open source and learn how you can build off the core open technologies from companies like Adobe. Understand the impact the choice of license can have on your risks and rewards. Runtime: 01:00:00 Added: October 05, 2009 Views: 259	01:00:00
Open Screen Project: What It Is and Why You Should... Open Screen Project: What It Is and Why You Should Care Hear Danny Winokur, senior director of business development in the Platform and Mobile Business Unit at Adobe, discuss the Open Screen Project. Learn what the Open Screen Project is and how it furthers Adobe's vision of a consistent runtime environment. Runtime: 01:00:00 Added: October 14, 2009 Views: 127	01:00:00
Digital Agency Best Practices Presented by SoDA Digital Agency Best Practices Presented by SoDA Learn from the tried and tested practices of some of the industry's leading digital agencies. SoDA will cover topics to help you improve your business effectiveness including the role of spec work, client selection, contract negotiations, scope creep, and Runtime: 01:00:00 Added: October 05, 2009 Views: 625	01:00:00
Kaplan Learning Evolution: Interactive eLearning S... Kaplan Learning Evolution: Interactive eLearning Solutions Hear how Kaplan, one of the world's leading providers of lifelong education, enables online classes that allow students to collaborate and learn with the use of video, audio, slide presentations, breakout groups, and much more. Kaplan, dedicated to ubiqui Runtime: 01:00:00 Added: October 06, 2009 Views: 483	01:00:00
The Making of a Superstar: Building Politico.com The Making of a Superstar: Building Politico.com Find out how team at Politico built THE site for political news in five weeks with Adobe technologies. Learn why they built it, the challenges they faced, and how the site scaled during the most covered presidential election in history. Runtime: 01:00:00 Added: October 13, 2009 Views: 298	01:00:00
Digital Publishing: Bravely Going Where No Publish... Digital Publishing: Bravely Going Where No Publisher Has Gone Before Join the creative director of VIV magazine, a leading digital lifestyle magazine, and get an inside look into how VIV has pushed the boundaries of traditional publishing to deliver one of the most engaging and successful multimedia magazines on the market Runtime: 01:00:00 Added: October 13, 2009 Views: 362	01:00:00
Paramount's Circle of 8: Business Case for a Multi... Paramount's Circle of 8: Business Case for a Multidevice Strategy See how Paramount is successfully using Flash Platform technologies to take its content to multiple devices, resulting in new revenue streams and greater customer reach. Runtime: 01:00:00 Added: October 07, 2009 Views: 323	01:00:00
Cross-device Campaigns for Deeper Brand Engagement Cross-device Campaigns for Deeper Brand Engagement Discover how a leading Digital agency combines strategy, creative, technology, and innovation to extend brand engagement across multiple devices. AgencyNet will take the attendees through the multi-screen paradigm showcasing how each device delivers... Runtime: 01:00:00 Added: October 08, 2009 Views: 243	01:00:00
Roadmap: Flash Platform Tooling and Framework Roadmap: Flash Platform Tooling and Framework Check out the roadmap for the Flash Platform tooling and framework, including Flash Builder, Flash Catalyst, Flash Professional, and the open source Flex framework. You will learn about what the engineering teams are working on today for delivery soon, as Runtime: 01:00:00 Added: October 14, 2009 Views: 495	01:00:00
Process in the Age of Digital Innovation Process in the Age of Digital Innovation Expect to walk away from this session with new approaches to bridge your creative and technical teams from strategy through execution. Runtime: 01:00:00 Added: October 07, 2009 Views: 303	01:00:00
Enterprise Apps That Work the Way People Work Enterprise Apps That Work the Way People Work Learn why you should use the Flash Platform and LiveCycle ES to develop next-generation enterprise applications that work the way people work. This session will address market trends such as consumerization of IT, productivity, and collaboration. Runtime: 01:00:00 Added: October 14, 2009 Views: 83	01:00:00
Learn How Design Can Make Complex Concepts Clear a... Learn How Design Can Make Complex Concepts Clear and Provide New Roles for Designers Come explore methods for designing across print, video, interactive, and performance formats that can communicate complicated topics in simple and transparent ways, fostering a whole new role for designers. Runtime: 01:00:00 Added: October 07, 2009 Views: 395	01:00:00
Reaching Users on Social Networks and Mobile Devic... Reaching Users on Social Networks and Mobile Devices Explore how advertising and publishing businesses are being affected by emerging Internet trends, such as the rise of social media and the explosive growth of mobile devices. Runtime: 01:00:00 Added: October 14, 2009 Views: 111	01:00:00
Roadmap: Flash Platform Runtimes Roadmap: Flash Platform Runtimes Come see the roadmap for the Flash Platform runtimes: Flash Player and Adobe AIR. Learn about what the runtime teams are working on today for delivery soon, and hear how Adobe envisions the future direction of the runtimes. Runtime: 01:00:00 Added: October 14, 2009 Views: 226	01:00:00
SEO Secrets, Technology, and Magic Behind Flash SEO Secrets, Technology, and Magic Behind Flash Join Adobe SEO Evangelist Duane Nickull and Flex/Flash Programming Guru Rich Tretola as they demonstrate some of the fundamentals of how search engines build indexes and results, and delve into top techniques you can use to increase your search ranking. Runtime: 01:00:00 Added: October 14, 2009 Views: 2,683	01:00:00
Improve Customer Relationships by Deploying User-C... Improve Customer Relationships by Deploying User-Centric Solutions Learn how leading organizations transformed their end-user experiences, significantly reduced development risks, and established repeatable solution sets that deliver value to their constituents. Runtime: 01:00:00 Added: October 13, 2009 Views: 70	01:00:00
Roadmap: Web Professional Tools and Services in Cr... Roadmap: Web Professional Tools and Services in Creative Suite Come see the roadmap for Creative Suite tools and services for web professionals. Learn what the product teams are working on today for delivery soon, and hear what Adobe is envisioning for the future direction of Creative Suite. Runtime: 01:00:00 Added: October 13, 2009 Views: 144	01:00:00
Netflix on TVs Using Flash Netflix on TVs Using Flash Learn what it takes to implement the Netflix browsing and movie-streaming experience for TVs in Flash Lite. We'll explore user experience constraints for the TV, engineering and user experience challenges for network data-driven user interfaces Runtime: 01:00:00 Added: October 06, 2009 Views: 486	01:00:00
The Business Value of User Experience The Business Value of User Experience Learn about new trends in enterprise application development, with a focus on user-centric computing, and how the next generation of Adobe technology will allow you to build leading-edge applications that meet those trends. Runtime: 01:00:00 Added: October 07, 2009 Views: 524	01:00:00
RIA Uses in Education: Working Smarter, Not Harder RIA Uses in Education: Working Smarter, Not Harder See examples and hear strategies on maximizing the use of rich Internet applications (RIAs) in education while still providing the user with a personal experience. Learn how Miami University architects RIAs using Flash Catalyst, Flash Builder, CF and AIR. Runtime: 01:00:00 Added: October 18, 2009 Views: 469	01:00:00
Bridging Design and Development in Higher Educatio... Bridging Design and Development in Higher Education Curriculum See how Howest University College West Flanders in Belgium implements Flash Platform design and development skills in a brand-new course program called Devine. Learn how the program prepares students for standout professional careers. Runtime: 01:00:00 Added: October 14, 2009 Views: 96	01:00:00
Next-Generation Clinical Trial and Data Management... Next-Generation Clinical Trial and Data Management Application Learn how i3, a business unit of Ingenix (a subsidiary of UnitedHealth Group), leveraged Adobe Flex and LiveCycle to deliver i3Cube, a revolutionary new web-based, fully integrated clinical trial and data management system. Runtime: 01:00:00 Added: October 07, 2009 Views: 184	01:00:00
Harnessing the Value of User-Centric Applications Harnessing the Value of User-Centric Applications See how Deutsche Telekom is using Flex and Adobe LiveCycle in combination with its enterprise systems to streamline and improve HR communications with more than 100,000 employees and retirees. Runtime: 01:00:00 Added: October 14, 2009 Views: 90	01:00:00
How Social Are Your Enterprise Networks? How Social Are Your Enterprise Networks? Come learn how the Adobe@Adobe team is integrating social networking within an enterprise context leveraging industry standards. The team will explore trends around social networks at the office, microblogging, bridging the gap between internal and extern Runtime: 01:00:00 Added: October 20, 2009 Views: 125	01:00:00
Monetizing Your Video Content with HotClickVideo Monetizing Your Video Content with HotClickVideo Listen to Jimbeau Andrews, chief creative director and visionary behind HotClickVideo technology, discuss how Mobile Media Now has used Adobe products to monetize digital video for customers such as Harley-Davidson, Bon Jovi, and Silverback Records. Runtime: 01:00:00 Added: October 06, 2009 Views: 213	01:00:00
Discover How UX Sells More Apps: RIA Design Strate... Discover How UX Sells More Apps: RIA Design Strategies for Business and Product Owners If you're on the business side of all this creativity, and especially if you are tasked with Flex/AIR implementation, you need to attend this session. Learn how the cooperation between Creators, Business Owners and End Users is critical to be successful. Runtime: 01:00:00 Added: October 07, 2009 Views: 213	01:00:00
Data-Intensive Enterprise Flex Applications Data-Intensive Enterprise Flex Applications Explore new techniques in building data-intensive, rich enterprise applications leveraging Adobe Flex. Learn how a small internal team built a test case management application used by many internal Adobe product teams. Deep dive into new concepts for work Runtime: 01:00:00 Added: October 05, 2009 Views: 708	01:00:00
Community Matters Community Matters Explore the broad landscape of active user communities for the entire Adobe product range, from open source projects using Flash technology to public bugbases and mailing lists to worldwide user groups and tutorial websites. Runtime: 01:00:00 Added: October 06, 2009 Views: 63	01:00:00
Open Screen Project Fund: Fueling the Future of Fl... Open Screen Project Fund: Fueling the Future of Flash Experiences Get an update on the progress made by the $10 million Open Screen Project Fund in its first nine months. Watch some of the funded developers demo their applications and talk about their workflows, business results attained and distribution channels. Runtime: 01:00:00 Added: October 06, 2009 Views: 303	01:00:00
MLB.com: Round the Bases with Live Online Video MLB.com: Round the Bases with Live Online Video Listen to representatives from MLB.com explain how they implemented Flash technology within their internal video infrastructure to deliver every Major League Baseball game of the 2009 season live on the Internet to their subscriber base. Runtime: 01:00:00 Added: October 14, 2009 Views: 95	01:00:00
Vibes, Twitter, and Enterprise Microblogging Vibes, Twitter, and Enterprise Microblogging Join the Adobe@Adobe team to explore new features of ColdFusion 9, LiveCycle Data Services and bring it all together in a nifty AIR application called Vibe. Runtime: 01:00:00 Added: October 13, 2009 Views: 431	01:00:00
Why CEOs, CFOs, and CMOs Want Flash (But Don't Kno... Why CEOs, CFOs, and CMOs Want Flash (But Don't Know It) Learn why heads of companies, corporations, and start-ups want (and need) Flash applications, but may not recognize it. Explore how to speak their language, capture and keep their attention, influence their decisions, and ultimately win them over. This se Runtime: 01:00:00 Added: October 06, 2009 Views: 146	01:00:00

Suggested Episodes

Next episode in this show

Roadmap: Flash Platform Tooling and Framework

MAX 2009 Envision

Products Covered:

Other Suggested Episodes

Publishing Workflows for AIR for iOS

ADC Presents

Products Covered:

Episode 11: Particles

Starting with Starling

Products Covered:

Episode 10: Text and Fonts

Starting with Starling

Products Covered:

Episode 9: Items

Starting with Starling

Products Covered:

Episode 8: Collision Detection

Starting with Starling

Products Covered:

Products used in this episode

AIR

Learn More Help & Support

Flash Professional

Try Buy Learn More Help & Support

Media Server

Try Learn More Help & Support

Flex SDK

Try Learn More

Related Shows

Adobe Presentations 2009

Adobe Presentations 2009 are a collection of demonstrations, sneak peeks, keynote speeches and more. Relive everything from NAB to IBC and everything in between.

Recent Episodes

A Deeper Look at Adobe Story

Adobe Story Sneak Peek

The RED Workflow with CS4 Producti...

View All Episodes

MAX 2009 Design

Dive into the art and science of designing across media, including web, interactive, video, mobile, and print. Join us to expand your skills and be inspired.

Recent Episodes

2009 Adobe MAX Awards Ceremony