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[Acrobat XI] [Insider TV] [Randy Swineford on Acrobat XI]
[In this video: Major new Acrobat XI features]
[FormsCentral integration] [Acrobat and Cloud Services]
My name is Randy Swineford.
I am the FormsCentral product manager.
[What are you most excited about seeing in the Acrobat XI release?]
With every release of Acrobat we always say it's the best release,
but with Acrobat XI it truly is the best release,
and two of the big features that I think are really impressive
in this release is one is the ability to edit PDFs.
It's been something that we've been asked over and over again in Acrobat.
It's a feature we've had for a long time,
but it hasn't worked very well, and it hasn't been very polished.
We've invested a lot of resources
to make it really easy to edit objects, move them around,
do things with the text and the PDF.
It's one of the most common things that people want to deal with with PDF,
so we really think that will make a significant impact on the Acrobat business.
The other one is to integrate the FormsCentral application into Acrobat,
so now if you purchase Acrobat XI
you can create using FormsCentral fillable PDF forms very simply,
literally just drag and drop the UI,
and in a few minutes you can create your own PDF form.
And then on top of that you can take that form and actually leverage
all the value that FormsCentral provides, so you can collect all the data,
view summary reports, even distribute it as a web form if you wanted to as well as a PDF.
There's a lot of flexibility there, so we allow people to kind of bridge
from what they've done in Acrobat to move over to PDF forms
and then up to the FormsCentral online service very easily.
[How will FormsCentral be integrated with Acrobat XI?]
When you're in Acrobat XI, you launch it.
You can go through buttons to create forms.
You'll be provided options, either create a form from scratch or a template
or use our--what we originally have, which is from an existing file.
We have a PDF, a flat PDF or a Word file available.
If you choose a template or a from scratch option,
it will actually launch the FormsCentral application.
It's a separate application that's bundled with Acrobat,
and you're taken there either to start from scratch or template
and then it's--today if you've ever used FormsCentral
it's exactly the same user interface.
You can lay out your form, drag and drop the fields onto the form,
and then we provide a distribution option to save it out as a PDF form.
There's also options in that same application
to basically also take that app and actually connect it to the online service,
so now you can basically create an account or log into the service,
and then you can take that PDF form and actually collect data back into the service,
so when people fill it out, they hit submit, all the data comes back
into the response tab in the application,
so now you can see all your responses and view your summary reports in that.
Additionally we'll have a distribution option for existing PDF forms,
so there's a lot of forms that are already created out in the world,
so we wanted to be able to take those and also integrate those
with FormsCentral online, so now you can take that existing fillable PDF form,
import it to FormsCentral, people fill it out, they can save it and print it
because it's a PDF file, and when they hit submit all that data
comes back into that response table just like the form you created from scratch,
so now we provide a complete solution for both PDF forms as well as web forms
in one application leveraging both Acrobat as well as FormsCentral together.
[What's the vision of the Acrobat team regarding cloud services?]
As we all know, the desktop software
is starting to be subsumed now by cloud-based services,
so we've actually already started FormsCentral's example of that
as well as we have other services, CreatePDF and ExportPDF.
We actually brought what we call the greatest hits of Acrobat
onto the cloud to make it more accessible to more people.
We actually want to continue with that so we can bring the editing
value proposition in Acrobat XI into the cloud,
be able to combine files a lot easier in the cloud.
A lot of the things and value propositions we've kind of built as a desktop product.
We want to move those into the cloud service
and provide those to anybody on any device,
be it a tablet or a mobile phone or on the desktop
so people can have that ability and stuff too.
Our strategy is really to provide a lot more value
of what Acrobat is and not necessarily in the desktop product
but now more actually as a set of services that complement Acrobat
and allow us to actually get to a wider market for the product.
[What makes FormsCentral a unique forms solution compared to other products in the field?]
What really makes FormsCentral unique is really several things.
One is we focus on ease of use, and in that case
designing a form, it's just all drag and drop.
It's all very visual. You just drag the form fields onto the thing.
It's by far one of the easiest ways to do it.
It's kind of what we're really known for is ease of use.
Another great example with ease of use is what we call summary reports.
Often when you have data you actually want to see it in a chart format.
You want to see a graph, what percentage of people did something,
and a summary report is basically a bunch of report tiles with charts
that we automatically generate, so as you're creating your questions
in the design tab we automatically are generating a summary report
of charts for you so you can actually see all the data automatically,
so as data comes in the charts are automatically generated.
And then you can customize if you want to, but there's not a lot of work to it.
We just automatically do it all, and then you of course export it out
to images or use it however you'd want.
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