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[Acrobat XI] [Insider TV] [Dennis Griffin on PDF Mobile]
[In this video: Our vision for mobile PDF]
[New and planned features in the Adobe Reader mobile app] [Mobile integration with Acrobat cloud services]
Hi, I'm Dennis Griffin.
I'm the principal product manager for Adobe Reader for smartphones and tablets,
and I want to talk to you some about what we're doing,
some of the philosophy and goals and vision we have for the product
and how that is going to affect the decisions we've made
and continue to make as we go forward.
[What is your team's vision for Adobe Reader on mobile devices?]
The goal for us having the product that everyone wants to use
and spend more of their time in is that
we're rebuilding the Acrobat business around this whole concept of
DEX service, as you might have heard about,
and we want the Adobe Reader to be the best way
to experience a lot of those services as well as a way for us
to take millions and millions of users and customers
and turn them into paying subscribers for those services,
so we're going to see a lot of integration over time
with those services, and those are going to come up very high on the priority list
for us even ahead of some of the features that you've become used to
in the desktop products that have had a couple of decades to evolve.
We're not going to make money by selling
a copy of this product for $10 to a user.
We're going to make money by being the supplier of all of their document services needs
for the next 100 years, and that's really what we're looking out for
is the next century, not the next sale of $10.
[What are some of the latest additions to Reader Mobile?]
For the release we have coming out in April
we are adding commenting.
We've got highlight, underline, and strike through
and free form drawing as well as sticky notes,
so most of the tools that most people use are going to be available
on their iPad and their Android devices.
We're also adding form filling for AcroForms
so people can fill out forms, save them, and then send them on
as email attachments to the ultimate destination.
We've also added a simple e-signature tool
to the application so people can place their signature on a document
and apply that as a comment type.
Additionally that's a lead in to what we want to do with starting to get into
supporting our DEX services and our document services,
so we've also got this integration with EchoSign, Send for Signature.
You might have seen that in the desktop Adobe Reader.
We're also adding that to the mobile reader so that anyone who gets a document
on their iPad or Android tablet can open it up,
decide they want to send it for signature and upload into EchoSign
to do a tracked version of signing,
and also that gives us a great opportunity to tell them
about all the great benefits we can offer them
through the EchoSign service so they can become
a longstanding and happy customer.
[What about future releases?] [What new features can we expect to see around Acrobat XI?]
For the A XI time frame the big thing of what we have planned
to synchronize with the Acrobat XI ship is integrating with services.
We've been talking about that some for what we're doing now,
what we're going to be doing in July, and we're going to be doing
a ton of it around the A XI time frame.
Looking at all the different things we've got going
we have FormsCentral is adding PDF support this year,
and we want by A XI to be able to support the FormsCentral PDFs
and connect users to services so that anyone using FormsCentral
can send their PDFs out, and use the mobile reader to connect that back
to FormsCentral directly.
We have ExportPDF that we want to work with the ExportPDF team
to get the business of selling subscriptions integrated into the application
so that we can then use that as a great way
to both introduce people to the service
and also make them customers.
Right now on the desktop
ExportPDF's biggest source of revenue in customers
is from the desktop reader, and we want to continue that trend
in the mobile environment as well.
That's really a focus of why we're doing this.
We also are going to continue to improve the integration we have with EchoSign
so we have better services integration with our signature model as well.
And Skybox, which we're going to start doing the beta in July,
is expected to ship around the A XI time frame,
and we want to be able to release a great product
that integrates with Skybox so that we have
the ability to take the--at that point--maybe 100 million users
and expose them to Skybox and also be able to give them a great experience
for all the Skybox users who want to use PDFs
and the documents on their devices as well.
[How do you see the mobile platform developing and affecting the way we do business?]
Mobile really is a game changer for a lot of the way we do business.
The operating systems are different.
The capabilities are different.
The applications are different, and the way people use them is different.
Mobile is not going to necessarily be a replacement for the desktop,
but people are going to be using mobile devices
whether they're tablets or phones in an increasingly large
percentage of the time they're working.
That really starts to change the game, so we really need to change
the way we do everything to be compatible with mobile
because if it doesn't we're suddenly not working on
most of the systems that are coming in to the market every single year.
We need to change a little bit about everything we do to be successful.
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