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Hi. I'm Tim Gray, and I'd like to provide you with a look at some of the reasons Adobe Photoshop Lightroom is an ideal next step
for photographers who have gotten their start using Adobe Photoshop Elements to manage and optimize their digital photos.
As a photographer, the tools you use can have a significant impact on the final quality of your images.
Quite often the best tools will be those developed with the photographer in mind,
and that's exactly what Adobe Photoshop Lightroom is.
Created exclusively for photographers, Lightroom offers world-class tools for organizing, optimizing and sharing your images
that are easy to use and provide a great solution for amateur and professional photographers alike.
For photographers who have been utilizing Adobe Photoshop Elements as the primary tool in their digital workflow,
Lightroom represents a step up to a more powerful tool that enables you to take your photos to the next level.
Elements is structured in a way that you are generally focusing on one task at a time.
You're either organizing your images or optimizing your images.
That approach makes a lot of sense for those who are relatively new to digital photography,
but as you start to focus more energy on creating great photographs,
you'll likely find that the integrated structure in Lightroom allows you to work more efficiently.
Lightroom is divided into five modules that allow you to move through your workflow step by step.
The "Library" module is where you'll manage and organize your images.
In the "Develop" module you can change the appearance of your images to truly optimize them,
and then the "Slideshow," "Print" and "Web" modules allow you to share your images in a variety of ways with tremendous efficiency.
One of the key benefits of the Lightroom workflow is that it is completely non-destructive,
which means adjustments to the appearance of an image are applied without altering the information in the original photo.
Elements does allow you to employ non-destructive adjustment layers for optimizing your images,
but it is also possible to apply changes directly to an image in Elements.
That can be problematic if you later decide you're not happy with a particular adjustment.
With Lightroom, every adjustment you apply is completely non-destructive.
You can't harm a pixel with Lightroom no matter how hard you try.
The develop module utilizes state-of-the-art raw processing helping to ensure that you're getting
the maximum quality and level of detail from your images.
Advanced noise reduction enables you to achieve exceptional image quality
even when a photo exhibits strong noise caused by capture in low-light conditions or with particularly long exposures.
The lens-correction adjustments provide powerful capabilities to automatically compensate
for distortion and perspective issues caused by a lens.
In most cases, you can simply use the automatic adjustment, which determines the lens and camera used
to capture a particular image based on the metadata contained within the photo,
and it uses that information to apply automatic adjustments based on profiles of that particular lens and camera combination.
Once you've optimized your images, Lightroom also makes it remarkably easy to share your photos with others.
This includes the ability to share images as slide shows, printed output and online web photo galleries,
but in the "Library" module, you also have the ability to share images easily through a variety of popular online photo-sharing services.
For example, I can drag a photo onto my Flickr photo stream, and then publish the image directly to my Flickr account.
The image will be processed by Lightroom, and then added to my Flickr page with a simple refresh of that page showing the newly added image.
It seems to me that over time photographers get increasingly passionate about creating great images.
As a result, they tend to be on the lookout for the latest tools that can help them produce great photos.
For Elements users, Lightroom represents a step up to a more powerful and robust tool that enables
a photographer to work more efficiently and produce images of higher quality.
If you're currently using Photoshop Elements and, like so many photographers, would like to take your digital workflow to the next level,
you may want to consider taking advantage of the benefits Adobe Photoshop Lightroom has to offer.
