Click on any phrase to play the video from that point.
[♪♪]
Reader's Digest is one of the largest circulation magazines in the United States.
[Peggy Northrop - Global Editor-in-Chief, Reader's Digest] We are also in 45
countries and 22 languages and 50 editions.
It makes us the largest circulation magazine in the world.
[Ann Powell - Managing Editor, Reader's Digest] Reader's Digest has always
been about curation from its very beginnings.
What we're doing today is very similar.
And with the iPad app we take that to a new level.
[♪♪]
Of course we wanted to be on the iPad the minute it came out.
And we are using the same tools and the same formatting on the BlackBerry PlayBook device.
[♪♪]
We've returned to our roots in the last couple of years
and are serving a whole new generation of readers
by going out into a lot of other platforms and devices.
[Dan Lagani - President, Reader's Digest Community] The potential for interactivity
that comes along with the tablet devices is tremendous.
It opens a whole new set of possibilities for how we translate
the Reader's Digest brand for consumers.
[♪♪]
[Northrop] Like many other magazine publishing companies, Reader's Digest wants to be
where our readers are.
[Powell] As soon as we saw the tablet, we knew that we wanted to be
on as many as we could.
But because we're a small team, we weren't really sure how we could pull it off.
[Robert Newman - Editorial and Design Consultant, Reader's Digest]
When we started out, we thought, "This is really daunting. What do we know about iPad apps?"
[♪♪]
[Tara Knight - Production Manager, Reader's Digest] At first, everyone was nervous
about fitting this into the schedule.
But the Adobe tools make it easy for print people to just use what they know
and hit the ground running.
[♪♪]
The idea that the Digital Publishing Suite fits with all the stuff that we already have
and that we're already quite familiar with is absolutely essential.
We've learned that there are no limitations with the digital page.
And for us this is very magical because now we've got all these extra tools to use
and all these extra ways to interact with people.
My staff and I agree that we are having the most fun that we've ever had.
We came out with an Around the World with One Question app
so you can spin our globe.
We made Word Power interactive.
Every single month we try and add something new that we think will surprise
and delight our readers.
[♪♪]
[Powell] I don't think we understood in the beginning
how we could kind of push the edges of design on the tablet,
and that has been a delightful thing to see.
It's kind of incredible to think about where we might be in a year or two years
with this kind of technology.
The most important thing that we can do for the consumers of Reader's Digest
is to make certain that the brand is available in any format that they want.
[Northrop] We've had about 50,000 downloads of our shell so far,
and we have proved that there is a true market for it
among the purchasers of these new devices.
[Powell] We've made a strong investment in Adobe,
and it seems our future is with continuing to use this.
What I really wanted our readers to feel and see
when they encountered Reader's Digest on the iPad was,
"Wow! That's the magazine that I know and love."
And now there it is on their favorite new toy.
...like toast or something. >>Right, right.
It's a very exciting, invigorating moment for us as publication designers
and visual communicators because suddenly there's this whole new world
and this whole new way of speaking.
[♪♪]
[Adobe]
