Click on any phrase to play the video from that point.
[♪ Music ♪]
Hello, my name is Pascal Pouquet, and I am the Director of New Media Division in Groupe Figaro.
In a nutshell, Figaro's digital assets are:
web content, services, and classified advertisements.
This represents 20% of Figaro's revenue.
We are, from far, the media company with the biggest part of revenue made from digital.
In terms of reach, we have 13 million of monthly unique visitors,
meaning 1 in 3 of all internet users in France.
We have 2 main strategies.
First, we want to develop the most powerful audience,
and as a media we want to be the leader in digital with each of our brands,
and then we want to be a key contributor to the group revenue through
a diversified business model, which associates advertising revenue,
services revenue, and cross media subscription fees.
This means that we want a customer who subscribes to our brands,
for example, the Figaro brand, to get access to the content across print,
smartphones, web, and tablets.
For us, tablets are a new distribution channel for Figaro Madame,
Figaro magazine or our daily newspaper.
We always want the content to get closer to the reader.
Tablets are, as well, an innovative media that enables us, through unique writing,
to propose new content and new reading experiences.
This is in this context that we have built a new product based on Madame Figaro's content.
It's a monthly magazine including the best of breads of Figaro Madame
with a unique browsing experience and rich media content.
This new product answers to our customers' expectations
who want new experiences on tablets and to our advertisers' expectations
who always ask us for innovative products "never done before."
[♪ Music ♪]
What is exciting in bringing a print magazine to tablet
is that we have to reinvent ourselves.
[Richard Soundirarassou] With Adobe, we've got a full tool set, this tool set that
they can propose to all publishers, and with this tool set we can build a story.
And the way we will tell the story, add interactivity,
guide the reader in this new reading experience,
will make a successful digital publication.
We have been convinced by the wide range of features in Adobe's solution
which covers the full production workflow, from authoring with InDesign to analytics.
Adobe DPS is the only solution that enables us to create with InDesign,
a well known software for designers,
to visualize on desktop with Content Viewer and then to publish directly to iPad.
The workflow is just perfect for us.
We create with InDesign, review on desktop,
and then we export to iPad via iTunes through Adobe's hosted service.
A big issue for publishers is to design content for multiple OS and tablets.
Adobe's technology enables us to deliver our content on the main platforms:
iOS and Android.
This is a huge constraint for us, as a publisher,
to be obliged to redevelop the content for each platform.
A cross-platform solution makes us save time, and so, money.
I am happy to have a direct and sincere relationship with Adobe.
We want to work with a long-lasting vendor who can support us
in technological developments and who is a long-term partner.
[Adobe]
