Click on any phrase to play the video from that point.
[Sally Preston, EVP, Integrated Sales & Marketing, Martha Stewart Living Omnimedia]
Our advertisers are so exited about the success of Boundless Beauty.
Consumer reaction was thrilling, and we were number one
in the lifestyle category within hours of launching.
Everyone's been delighted and pleased and surprised.
[Eric Pike, Creative Director, Martha Steward Living Omnimedia]
Initially, converting MSL to a digital magazine was completely overwhelming,
but ultimately, because we were working with the Adobe Digital Publishing Suite,
we knew that there was a certain degree of trust
in how we would get the work done.
[Martha Stewart, Founder, Martha Steward Living Omnimedia]
It's the same magazine but a hundred times different
because of the ability to utilize all of the great programming
that Adobe has developed.
[Gael Towey, Chief Creative and Editorial Director]
When I first saw the capabilities of this new format,
I got very excited because I could imagine immediately
our photography just exploding out of this device.
So it's that same immersive photography,
but it's now moving and it's now engaging the reader even more.
I think that advertisers will see the real value
in being able to put commercials in a magazine like this.
You can't do that in print,
and you can do it in digital.
And when we've had the opportunity to take it to the advertising community,
it gave them goosebumps.
Everybody wanted to be there because they saw the value of it
and they saw the richness of the experience.
What's really exciting is that advertisers in Boundless Beauty
are seeing real results.
We conducted an ad effectiveness study with Nielson
and found that every advertiser experienced increase in brand awareness,
with several advertisers seeing percentage jumps 3-4 times.
Metrics are an important part of the development
of this digital space that we're learning to live in.
Using the tools that the Adobe Online Marketing Suite provides
to even give us that kind of measurement is groundbreaking.
You can really see how much time they're spending
with the different content in the magazine,
whether it's the stories or whether it was the advertising.
That kind of information is invaluable.
Martha Stewart Living is uniquely positioned
to be kind of in the right place at the right time
because we are a multimedia company.
To see us succeed just means that there's a wide and a broad future
for digital magazines.
It's just so groundbreaking and exciting
and advertisers see the value in that.
[Adobe]
