Digital Magazine Ads: Brand Engagement in Martha Stewart Living

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See why brand advertisers are excited about new advertising formats enabled by digital magazines. Learn how the digital edition of Martha Stewart Living increased brand awareness for advertisers by combining engaging interactivity, immersive editorial and actionable analytics.

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Episode Title	Runtime	CC	Products Covered	My Library
Digital Publishing: Managing Updates Digital Publishing: Managing Updates Adobe updates the components of the Digital Publishing Suite about every six weeks. Some users have been confused about which updates to install and when to do this. Adobe Digital Publishing Evangelist Colin Fleming helps clear up this confusion. The two major components are the Folio Builder and Folio Producer Tools downloads. This video discusses these and other components, when one should install these updates, and when one should wait to install them. Runtime: 00:09:16 Added: April 24, 2012 Views: 2,164	00:09:16
App of the Week - Backpacker App of the Week - Backpacker Adobe Digital Publishing Suite features Backpacker, an engaging publication that inspires all of us to get outside. The magazine contains beautiful photography, tips on surviving in the wild, and reviews of equipment and locales. Runtime: 00:04:28 Added: February 27, 2012 Views: 4,896	00:04:28
App of the Week - Smithsonian App of the Week - Smithsonian Smithsonian is the Digital Publishing Suite pick for app of the week. With beautiful photography, interactive maps, and documentary style video, the Smithsonian app is a multimedia experience. Runtime: 00:04:15 Added: February 21, 2012 Views: 2,216	00:04:15
Viewer Basics - Digital Publishing Suite Viewer Basics - Digital Publishing Suite This is the first in a short series on Viewer apps built with the Digital Publishing Suite. This video introduces the two basic types of Viewers: single-folio and multiple-folio. Learn what to look out for to help you understand which type of application you're reading or which type of application you might want to make. Runtime: 00:04:26 Added: February 14, 2012 Views: 8,454	00:04:26
Pull Out Sliders and Trays Pull Out Sliders and Trays Create a scrolling frame that slides in and out of a page, revealing more information when the reader pulls on a tab. This is useful when you want to provide a little more information for your reader, but you don't want it to interrupt the full design of the page. Download Bob Bringhurst's Tips App to read a tutorial on scrolling frames: http://itunes.apple.com/us/app/digital-publishing-suite-tips/id436199090?mt =8 Runtime: 00:07:54 Added: February 14, 2012 Views: 5,062	00:07:54
Talking to "We Meet Once Again" E-book Production... Talking to "We Meet Once Again" E-book Production Team, Taiwan Giddens, one Taiwan's hottest producers and directors, speaks to Adobe about his latest project "We Meet Once Again" and the eBook he created using Adobe Creative Suite 5.5 and Digital Publishing Suite. Runtime: 00:03:19 Added: February 09, 2012 Views: 11,170	00:03:19
Nested Overlays, Buttons, and Pinch & Zoom Nested Overlays, Buttons, and Pinch & Zoom Learn about "nested overlays," otherwise known as "slideshows within slideshows." Buttons have multiple actions. Pinch and zoom with iOS pages, even while videos are playing. Runtime: 00:10:29 Added: February 05, 2012 Views: 7,718	00:10:29
The Future of Digital Publishing The Future of Digital Publishing The biggest brands are built with Adobe Digital Publishing Suite. See screenshots and interactive features on some of the top magazines and publications created with Digital Publishing Suite. Runtime: 00:01:14 Added: February 01, 2012 Views: 6,646	00:01:14
JoongAng m&b and InStyle: Fast and Fashion Forward JoongAng m&b and InStyle: Fast and Fashion Forward JoongAng m&b, publisher of Korean InStyle magazine, is one of the first Korean publishers to adopt Adobe Digital Publishing Suite. Its creative workflow is now 33% faster than when they worked with third party developers, and it allows their InDesign users greater control over the quality and branding of the magazine. In addition, advertising companies can preview ads through Adobe Content Viewer and receive immediate feedback on ad effectiveness upon publication. Runtime: 00:05:53 Added: December 07, 2011 Views: 4,114	00:05:53
Groupe Figaro: Cutting Edge Digital Revenue Models Groupe Figaro: Cutting Edge Digital Revenue Models Groupe Figaro, a French women's magazine, uses Adobe Digital Publishing Suite to seamlessly and efficiently develop and analyze content for iOS and Android tablet devices. As a publishing leader, Groupe Figaro has a diversified business model that includes web content, services, advertising, and crossmedia subscription, reaching its 13 million unique monthly visitors through a wide range of channels. Runtime: 00:03:31 Added: December 07, 2011 Views: 2,387	00:03:31
Direct Entitlement Direct Entitlement Colin Fleming describes direct entitlement, a feature exclusive to enterprise customers. Direct entitlement is a way for publishers to sell or extend a digital version of the publication to print subscribers. Colin describes the advantages of direct entitlement, walks through the subscriber sign-in process, and describes how it is set up. Runtime: 00:10:45 Added: December 01, 2011 Views: 1,892	00:10:45
Kindle Fire Connects Magazine Publishers and Reade... Kindle Fire Connects Magazine Publishers and Readers In this episode, Colin Fleming walks us through the Newsstand feature on Kindle Fire. For readers, it is a great way to have the latest content at our fingertips. For publishers, it's a way to deliver hot-off-the-press content to new and seasoned readership through subscription, direct entitlement, or single issue sales. Runtime: 00:03:32 Added: November 15, 2011 Views: 5,497	00:03:32
Digital Publishing Suite: Preview on Android Digital Publishing Suite: Preview on Android Adobe's Digital Publishing Suite offers both wireless and wired preview on Android tablets. This video talks about the technique for using a wired connection to put the preview onto your Android Tablet. Runtime: 00:02:58 Added: November 01, 2011 Views: 6,267	00:02:58
Overview of Adobe Digital Publishing Suite Workflo... Overview of Adobe Digital Publishing Suite Workflow Get an overview of the Adobe Digital Publishing Suite - learn all the steps required to successfully design and publish a media-rich interactive document to a range of tablet devices. Runtime: 00:12:57 Added: August 31, 2011 Views: 18,146	00:12:57
Newsstand Apps Available Newsstand Apps Available iOS 5 was released on 12 October 2011. A new feature is Newsstand, this is a special presentation/location for periodical content that's separate from all the other apps on iOS. Adobe Digital Publishing Suite (Pro and Enterprise) subscribers can now create Newsstand apps and some titles are already appearing in Newstand! Runtime: 00:02:46 Added: October 27, 2011 Views: 3,282	00:02:46
Vanity Fair: Storytelling on Tablets Vanity Fair: Storytelling on Tablets Vanity Fair uses Digital Publishing Suite to tell great stories. The same team that builds the print version assembles the digital edition, creating a seamless experience across platforms. Although the technology has changed, the process of telling stories remains the same. By publishing on the tablet, Vanity Fair reaches a broad audience, some of whom have never purchased a print version. Runtime: 00:01:31 Added: October 27, 2011 Views: 5,399	00:01:31
160over90 uses Adobe DPS 160over90 uses Adobe DPS Branding agency 160over90 is using Adobe Digital Publishing Suite and Adobe InDesign CS5.5 software to bring the sights and sounds of higher education to the iPad. Check out the video to see how. Runtime: 00:03:58 Added: October 03, 2011 Views: 14,276	00:03:58
iGIZMO Reaches Gadget Lovers With New Digital Expe... iGIZMO Reaches Gadget Lovers With New Digital Experiences The iGizmo team at Dennis Publishing describes how Digital Publishing Suite helped it top the iTunes charts, increase its readership and develop advertising partnerships using engaging reading experiences. Runtime: 00:03:35 Added: September 23, 2011 Views: 4,508	00:03:35
Express KCS, a Creative Media Back Office Express KCS, a Creative Media Back Office Find out how Adobe is helping Express KCS, a leading creative media back office organization, provide creative services to its clients around the world and integrate Adobe tools into its cutting-edge cloud-based production workflow system, StudioOnline. Runtime: 00:04:46 Added: July 19, 2011 Views: 5,152	00:04:46
Reader's Digest: Multi-platform Digital Publishing... Reader's Digest: Multi-platform Digital Publishing on Tablet Devices See how Reader’s Digest, the world’s largest paid circulation magazine, is reinventing its brand for the digital era and engaging readers on a variety of devices, including iPad and BlackBerry PlayBook. Runtime: 00:03:34 Added: May 02, 2011 Views: 8,498	00:03:34
Launching Mint on the Decade App Launching Mint on the Decade App Hear what the editor of India's second largest daily business newspaper thinks about the future of digital publishing, the launch of the paper's first iPad app, and the impact of tablets on India's newspaper industry. Runtime: 00:04:30 Added: February 08, 2011 Views: 5,029	00:04:30
Digital Magazine Ads: Brand Engagement in Martha S... Digital Magazine Ads: Brand Engagement in Martha Stewart Living See why brand advertisers are excited about new advertising formats enabled by digital magazines. Learn how the digital edition of Martha Stewart Living increased brand awareness for advertisers by combining engaging interactivity, immersive editorial and actionable analytics. Runtime: 00:02:37 Added: January 23, 2011 Views: 10,311	00:02:37
Business in Bloom Business in Bloom Learn how Martha Stewart Living created its 20th anniversary "Boundless Beauty" special edition using the Adobe Digital Publishing Suite. With high-impact design and stunning photography, the digital edition uses Adobe tools and viewer technology to create an immersive, cinematic experience with interactive content and advertising. Read more about the Digital Publishing Suite at http://www.adobe.com/products/digitalpublishingsuite Runtime: 00:03:58 Added: November 11, 2010 Views: 29,831	00:03:58
Condé Nast Goes Digital Condé Nast Goes Digital Condé Nast Editoral Director Tom Wallace discusses how the global magazine publisher is reimagining its celebrated print magazines for the digital era. Runtime: 00:03:10 Added: July 14, 2010 Views: 9,202	00:03:10
Introducing the Adobe Digital Magazine Workflow Introducing the Adobe Digital Magazine Workflow See how you can use InDesign CS5 and the new Digital Publishing Platform from Adobe to add media-rich content and interactivity to a magazine, and then distribute it to a wide range of screens and devices. Runtime: 00:01:52 Added: July 19, 2010 Views: 87,181	00:01:52
Transforming the Magazine Experience with WIRED Transforming the Magazine Experience with WIRED Adobe and WIRED magazine introduce a new digital magazine concept that provides an immersive, interactive content experience for readers and innovative possibilities for advertisers. Find out more at: http://tinyurl.com/y8sutod Runtime: 00:04:02 Added: February 16, 2010 Views: 79,639	00:04:02

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