Click on any phrase to play the video from that point.
[Martha Stewart] [♪music♪] [Martha Stewart - Founder, Martha Stewart Living Omnimedia] When I saw that iPad, I wanted a digital issue of the magazine--immediately. [Eric Pike - Creative Director, Martha Stewart Living Omnimedia] To be able to launch a new product and experiment with a digital space is like stepping into the future, and Adobe has really helped us do that. The Digital Publishing Suite is very easy to incorporate into our existing workflow because we're already using all of these products. [♪music♪] [Gael Towey - Chief Creative and Editorial Director, Martha Stewart Living Omnimedia] One of the reasons we're excited about this new digital experience is that we can be out in the garden with our reader, we can be in the kitchen. For example, in the phyllo story, the reader can decide to open and close the phyllo and see what's inside, and we worked very closely with Adobe on creating the scrolling recipes and the scrolling ingredients list-- very conscious of how the reader will be in the kitchen, cooking. [Stewart] We have a strong and very identifiable brand. It's the same magazine, but oh--a hundred times different because of the ability to utilize all of the great programming that Adobe has developed and to use all of the great techniques that the camera world has developed for us. [♪music♪] I think that advertisers will see the real value in being able to put commercials in a magazine like this. You can't do that in print and you can do it in digital. [♪music♪] [Towey] We engage our reader by using beautiful, immersive photography and I think the cover, as the flower is opening, is the one where everybody goes, "Oh!" The other thing that people really love is the whole idea of the panorama-- whether it's the Alaskan glacier panorama or Martha's garden panorama-- that feeling that you're discovering something as it's happening. [Stewart] That's pretty impressive, to be able to see a large swath of the farm where I grow my peonies--all 770 of them. Lucinda Scala Quinn, the head of our Food Department, did an incredible story in Alaska this summer with our long-time photographer, Christopher Baker, who used one camera to shoot both still and video, and they brought home a story that the reader can enter on many, many levels and feel as though they're completely engaged in this unbelievable story. [Stewart] Here's one of my favorite stories--it's the makeup story. We take Ayesha step by step through her rather simple and elegant makeup transformation. You can't do that on the printed page in any way like that. [♪music♪] This is change, but it's a good change. It's a change, I think, that will enable people to access our type of information where and when they want to access it. [Towey] If they want a print magazine, we will deliver a print magazine. If they're comfortable on a digital device or a mobile device, we will deliver it there. [Pike] The Adobe Digital Publishing Suite is incredibly important to Martha Stewart Living and it will speed up our productivity, ultimately, in going to the next realm of many more publications in digital. [Stewart] I think that with each issue, with the added knowledge and technology and the new innovation that Adobe and others are going to create, we're going to be able to make even more extraordinary issues. This is just the beginning, and I think it's a very good beginning. [♪music♪] [Adobe]
