SapientNitro: Connecting with the "always-on" customer (Short)
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About This Episode
Today’s consumer is always on and always connected. Learn from Alan Schulman, VP of Global Digital Marketing & Brand Content at SapientNitro, how companies should evolve their organizations to take advantage of this new paradigm; how to transform brands for digital; and what it takes from a marketing leadership, execution, and measurement approach to be successful.
Runtime : 00:02:09 Added : 06/02/2014
About this show
Digital Publishing Symposium 2014
Thought leaders share best practices and solutions at the 2014 Digital Publish Symposium for delivering immersive and engaging mobile experiences that drive retention and build brands.
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