SapientNitro: Connecting with the "always-on" customer (Long)

  • Products Covered:
  • Digital Publishing Suite
About This Episode
Today’s consumer is always on and always connected. Learn from Alan Schulman, VP of Global Digital Marketing & Brand Content at SapientNitro, how companies should evolve their organizations to take advantage of this new paradigm; how to transform brands for digital; and what it takes from a marketing leadership, execution, and measurement approach to be successful. 

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