Express Inc.: Accelerate the purchase funnel (Long)

  • Products Covered:
  • Digital Publishing Suite
About This Episode
Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.

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