Express Inc.: Accelerate the purchase funnel (Long)
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About This Episode
Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.
Runtime : 00:15:06 Added : 06/02/2014
About this show
Digital Publishing Symposium 2014
Thought leaders share best practices and solutions at the 2014 Digital Publish Symposium for delivering immersive and engaging mobile experiences that drive retention and build brands.
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