Allison Johnson: This revolution won't be televised (Long)
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About This Episode
"Stories, streams and pocket-size screens. This is where marketers meet today's consumer," according to Allison Johnson, former marketing communications head at Apple and founder of West, a San Francisco-based marketing. Hear more from Allison on where the role of marketing is headed.
Runtime : 00:29:08 Added : 06/02/2014
About this show
Digital Publishing Symposium 2014
Thought leaders share best practices and solutions at the 2014 Digital Publish Symposium for delivering immersive and engaging mobile experiences that drive retention and build brands.
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