Martha Stewart: Where publishing and commerce meet (Short)
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About This Episode
Martha Stewart Living Omnimedia encompasses the varied publishing, broadcasting, and merchandising enterprises of its founder, Martha Stewart. Rich Fontaine will discuss how Martha Stewart Living is driving the convergence of editorial and commerce and going beyond simply selling subscriptions to delivering a fully integrated shopping experience that drives meaningful incremental revenue.
Runtime : 00:03:24
About this show
Digital Publishing Summit
In May 2013, leaders in digital publishing gathered to share their success stories using Digital Publishing Suite. Learn ways that digital innovators have used DPS to expand their business. Check back for new episodes.
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