Wolters Kluwer: Transformation of a global medical publisher (Long)
About This Episode
Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.