Renault: Bring brands to life on tablets (Long)
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About This Episode
Learn how the automobile manufacturer Renault brings its brand to life on tablets through an immersive app featuring its new urban crossover vehicle, Captur. Through video, audio and interactivity in the app, Renault not only engages consumers with its products and brand - but also tells the story of how Captur went from "concept to reality."
Runtime : 00:34:31 Added : 05/21/2013
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Digital Publishing Summit
In May 2013, leaders in digital publishing gathered to share their success stories using Digital Publishing Suite. Learn ways that digital innovators have used DPS to expand their business. Check back for new episodes.
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