Top Gear Moves from PDF to Interactive Edition and Sees Engagement Skyrocket

  • Products Covered:
  • InDesign
  • Digital Publishing Suite
About This Episode
Learn how the best-selling car magazine in the world transitioned from a PDF replica experience to a fully interactive, digital edition with Adobe Digital Publishing Suite. Simon Carrington, Publisher of BBC Top Gear Magazine, explains how this transition boosted subscription levels by over 175%, total downloads over 200%, ad revenue by 130% and total revenue by over 150%.

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