Top Gear Moves from PDF to Interactive Edition and Sees Engagement Skyrocket
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About This Episode
Learn how the best-selling car magazine in the world transitioned from a PDF replica experience to a fully interactive, digital edition with Adobe Digital Publishing Suite. Simon Carrington, Publisher of BBC Top Gear Magazine, explains how this transition boosted subscription levels by over 175%, total downloads over 200%, ad revenue by 130% and total revenue by over 150%.
Runtime : 00:02:45 Added : 02/03/2014
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Digital Publishing Suite Customer Showcase
Be inspired by how publishers have developed beautiful and branded interactive tablet content with Digital Publishing Suite, reaching a wide audience and driving cutting-edge business.
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