Time Inc's Best Practices for Measuring Performance of Digital Magazines

  • Products Covered:
  • InDesign
  • Digital Publishing Suite
About This Episode
Learn how Time Inc is developing industry best practices for organizing and analyzing digital magazine metrics. In this 2014 Adobe Marketing Summit presentation, Rory O'Flynn, Executive Director, Digital Research, Time Inc, shares their sophisticated approach, including standardizing on seven KPIs that work across all publications, developing an audience segmentation strategy, identifying time periods in which to report against and more.

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