Click on any phrase to play the video from that point.
[Tools]
[Tools of Engagement]
[The New Yorker]
[Cameron Connors, Executive Director, The Studio at Conde Nast] Existing across print, web, tablet,
and now smartphone is daunting for any brand.
The move toward mobile represents a huge opportunity.
[Monica Ray, Executive Vice President, Consumer Marketing, Conde Nast Publications] It was wonderful when consumers
could read The New Yorker not just in print but on the iPad,
and to extend that to other platforms, we think is a really powerful and exciting move.
[Lisa Hughes, Vice President and Publisher, The New Yorker] We're very excited about our launch on the smartphone.
The expectation from our readers is that the functionality
and the way the content is delivered is going to be as good as the magazine itself.
And with Adobe, we know that we'll get the quality we need,
because they've been a partner with us for over 2 decades.
[Connors] With an end-to-end solution that the Adobe tools provide,
the creative options have just expanded.
This brings an entirely new and exciting dynamic
to bring brands to life across all these emerging platforms.
The Adobe Digital Publishing Suite offers us
a robust set of tools to innovate without sacrificing quality in layout and design.
We're able to take that immersive experience even further.
Imagine clipping your favorite article and saving it to read for later.
Imagine sharing all of the cartoons from that week's issue.
[Ray] You have photos. You can go through in much more depth. You have audio.
You have a lot of other multimedia enhancements.
And to have a partner that can help us deliver
that excellence across all of our brands is vital for our business.
[Hughes] Our partnership with Adobe gives us the confidence
that we'll be able to bring the quality and the functionality
that both our readers and our advertising partners expect
from the New Yorker brand.
[Connors] Working together, we're literally writing the next chapter
for publishers in this ever-changing media landscape.
[Adobe]
