Digital Publishing: Reinventing the Brand Advertising Paradigm

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Learn how tablet publications are reinventing the brand advertising paradigm by blending the design fidelity and expression of a print advertisement with interactivity that captivates readers. Brand advertisers to date have grappled with templatized, commoditized web design offering limited brand expression — but now digital publications allow an immersive experience that drives not only consumer engagement, but also business results. You'll hear from a leading brand advertiser how digital marketers and ad agencies can leverage this greater engagement with readers. Publishers and advertisers alike will be inspired about adding more avenues for readers to communicate and connect.

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Episode Title	Runtime	CC	Products Covered	My Library
Ad of the Week - mashup video Ad of the Week - mashup video Instead of an ad of the week video, the DPS team has created a mashup of many great ads built using Digital Publishing Suite. Interactive ads built in Digital Publishing Suite allow readers to play, learn, and shop, deepening brand engagement and purchase intention. Runtime: 00:01:43 Added: May 14, 2013 Views: 877	00:01:43
App of the Week: Motor Trend App of the Week: Motor Trend Motor Trend uses Adobe Digital Publishing Suite to build a digital publication that not only contains an engaging reading experience, but also links out to other channels using a custom navigation bar. Watch this video to see how Motor Trend uses overlays in DPS – such as video and slideshows -- to educate its readers about the latest cars. In addition, see how publishers can use the custom navigation bar to drive readers to other properties. Runtime: 00:03:46 Added: April 16, 2013 Views: 1	00:03:46
Ad of the Week: Levi's in Bullett Ad of the Week: Levi's in Bullett Levi's uses Digital Publishing Suite to advertise in Bullett magazine on iPad. The advertisements entice Bullett's hip, young audience to interact with the products and learn more about the brand. With compelling uses of scrolling frames and slideshows, readers can "shop" for Levi's products, and ultimately link out to the website to make a purchase. Runtime: 00:02:50 Added: April 13, 2013 Views: 962	00:02:50
Ad of the Week: Jaguar in Top Gear Ad of the Week: Jaguar in Top Gear Jaguar uses Adobe Digital Publishing Suite to advertise in Top Gear magazine. Advertisers are finding innovative ways to create interactive advertising in digital publications. This ad takes advantage of the tablet’s gyroscope and gives car fans a chance to tilt the tablet back and forth to play with the ad. Runtime: 00:02:57 Added: April 17, 2013 Views: 1,558	00:02:57
App of the Week - Oakley One Icon App of the Week - Oakley One Icon Oakley, a designer of sunglasses, ski goggles and other innovative sports accessories, uses Adobe Digital Publishing Suite to create a merchandising app with inspiring editorial about sponsored athletes. Check out the app of the week video to see some creative applications of DPS overlays. Scroll through the editorial that seemingly appears from behind a mountain. Use the 360 degree overlay to control a snowboarder's rotations through the air. Runtime: 00:04:13 Added: April 09, 2013 Views: 1,554	00:04:13
App of the Week: Augusta Chronicle Masters Tournam... App of the Week: Augusta Chronicle Masters Tournament Coverage The Augusta Chronicle has released an iPad app that covers the 2013 Masters Tournament, golf's rite of spring and first major of the year. The Augusta Chronicle takes advantage of overlays such as video, audio and scrolling frames in order to share historical information about the championship and the renowned golf course. During the week of the tournament, the app will be updated with videos, photos and stats so that fans can follow along at home. Runtime: 00:04:58 Added: April 04, 2013 Views: 864	00:04:58
Digital Publishing & Rodale Digital Publishing & Rodale This Men’s Health video features new VP, Editor-in-Chief, Bill Phillips, who provides his perspective on how DPS has inspired the team at Men’s Health to create engaging content for both the iPad and iPhone. You'll hear how Adobe has evolved from a technology provider to a partner in editorial innovation--helping Men's Health deliver more than 125,000 digital subscribers, 20% of whom are engaged with their iPhone edition. Runtime: 00:03:33 Added: April 02, 2013 Views: 1,608	00:03:33
App of the Week - MaraMedia Digital Learning Manua... App of the Week - MaraMedia Digital Learning Manuals MaraMedia Publishing Ltd develops comprehensive educational solutions for youth in both printed and digital manuals. This app of the week video shows how MaraMedia uses interactive features in Digital Publishing Suite to educate students through each step of the learning process: from acquiring new information to applying it to the real world. Runtime: 00:04:31 Added: March 26, 2013 Views: 1,645	00:04:31
App of the Week: Renault Captur App of the Week: Renault Captur The Renault Captur has built a brand engagement iPad app using Adobe Digital Publishing Suite. The app uses engaging slideshows, images, and video to illustrate details of the car, showcase the design process from concept to reality, and communicate its consumer lifestyle message. Runtime: 00:04:11 Added: March 19, 2013 Views: 2,170	00:04:11
RGD uses Digital Publishing to share National Sala... RGD uses Digital Publishing to share National Salary Survey Results RGD (Association of Registered Graphic Designers) shares its latest National Salary Survey results using the Digital Publishing Suite to better engage members with dynamic content. Runtime: 00:04:16 Added: March 05, 2013 Views: 696	00:04:16
App of the Week: Macalester Today Alumni Magazine App of the Week: Macalester Today Alumni Magazine Macalester Today alumni magazine uses Adobe Digital Publishing Suite to bring its print content to life with interactive overlays and distribute it on the iPad. This app of the week shares stories of professors, students and alumni through video, innovative uses of scrolling frames, nested overlays, and sliders and trays. Runtime: 00:03:36 Added: February 28, 2013 Views: 2,312	00:03:36
Sotheby's Digital Publishing Suite Customer Story Sotheby's Digital Publishing Suite Customer Story Distinguished auction house, Sotheby's transforms print catalogues for the iPad using Adobe Digital Publishing Suite. Runtime: 00:03:39 Added: February 26, 2013 Views: 896	00:03:39
Ad of the Week: Microsoft in Wired Ad of the Week: Microsoft in Wired Microsoft uses Digital Publishing Suite to build interactive and captivating advertisements for Windows 8 and the Surface. Placed in Wired magazine, the advertising content fits in with the editorial designed for technophiles. In this app of the week video, see how the ads use 360 degree rotation, video, and HTML to capture and hold readers' attention. Runtime: 00:03:10 Added: February 25, 2013 Views: 1,294	00:03:10
App of the Week: Sockupied by Interweave App of the Week: Sockupied by Interweave Sockupied, published by Interweave Press, is a digital-only magazine designed for knitting enthusiasts. It uses a mix of slideshows and videos in Adobe Digital Publishing Suite to inspire and teach knitters how to make beautiful and comfortable pairs of socks. Runtime: 00:03:26 Added: February 25, 2013 Views: 483	00:03:26
App of the Week: Sotheby's International Realty App of the Week: Sotheby's International Realty Sotheby's International Realty, a global luxury real estate network, used Adobe Digital Publishing Suite to create its engaging marketing app that reaches real estate intenders worldwide. The iPad app highlights the extensive ways that properties in the Sotheby's International Realty network are marketed. This app is distributed privately, meaning it is only available to its members, outside the mobile app marketplace. Runtime: 00:03:39 Added: February 11, 2013 Views: 2,031	00:03:39
App of the Week: Sections in Giltedge Travel App of the Week: Sections in Giltedge Travel Giltedge Travel uses the sections feature in Digital Publishing Suite to help readers navigate through the folios and learn about all of the destinations that Giltedge serves. After learning about itineraries and geographies, travel enthusiasts can visit the Giltedge web site without leaving the app in order to initiate the booking process. Runtime: 00:03:19 Added: February 06, 2013 Views: 779	00:03:19
App of the Week - Rolling Stone App of the Week - Rolling Stone Rolling Stone digital was released on January 16, 2013 using Adobe Digital Publishing Suite. The iconic rock publication uses audio overlays, allowing readers to read music reviews, listen to samples of songs, and immediately make a purchase on the iTunes Store. In addition, each issue can expand its photography portfolio using the slideshow feature available in Digital Publishing Suite. Runtime: 00:02:30 Added: January 25, 2013 Views: 2,300	00:02:30
App of the Week: Sooners Gameday Program App of the Week: Sooners Gameday Program The Oklahoma Sooner football team converted its print Gameday program to an iPad and iPhone app using Adobe Digital Publishing Suite. The app heightens the reading experience through video and audio recordings of past games and extended stats and information on each player. The Sooners are leaders in re-imagining a print product on an interactive mobile device. Runtime: 00:03:55 Added: January 08, 2013 Views: 3,766	00:03:55
App of the Week - David Jones Holiday Catalog App of the Week - David Jones Holiday Catalog David Jones, an up-market Australian department store chain, released its holiday catalog using Adobe Digital Publishing Suite. The catalog is designed for perusing gift ideas and, without missing a beat, making a purchase. David Jones takes special advantage of the image sequence overlay, allowing readers to swipe through a set of images and watch the present pop out of the box. Runtime: 00:03:07 Added: December 17, 2012 Views: 3,226	00:03:07
App of the Week: Heifer International Catalog App of the Week: Heifer International Catalog Heifer International partnered with Bates Creative Group to publish World Ark magazine and catalog using Adobe Digital Publishing Suite. Heifer International allows people to invest in individuals from developing nations by purchasing livestock and equipment for them. In this app of the week video, Teresa Demel shares a story of a village in Bangladesh that benefited from Heifer International donations. In addition, she walks through the process of purchasing a cow for someone across the world. Runtime: 00:03:41 Added: November 28, 2012 Views: 2,237	00:03:41
Ad of the Week: REI in Backpacker Ad of the Week: REI in Backpacker REI, Recreational Equipment Incorporated, uses Adobe Digital Publishing Suite to build targeted and engaging ads into Backpacker Magazine's Gear Guide. Not only does REI reach key demographics through Backpacker's Gear Guide, but it also provides entertaining and interactive ads that delight the reader. Watch this video to see three examples of interactive ads. Runtime: 00:02:25 Added: November 20, 2012 Views: 3,117	00:02:25
App of the Week - ASOS on iPhone App of the Week - ASOS on iPhone Fashion retailer ASOS publishes its weekly magazine to showcase new clothing lines and accessories. The publication, available in print and on the iPad, has now been customized for the iPhone screen. Readers can navigate through articles on their favorite stars, watch how-to videos, and peruse the racks for the latest designs. The app is integrated with the ASOS website, allowing readers to purchase clothing and accessories without leaving the app. Runtime: 00:04:31 Added: November 14, 2012 Views: 2,002	00:04:31
Women's Health: iPhone and iPad Comparison Women's Health: iPhone and iPad Comparison In this app of the week video, Teresa Demel compares iPad and iPhone versions of Women's Health. Rodale Publishing has developed a clean information architecture for iPhone that makes it easy to navigate through the magazine, follow image tutorials, and read the same great content provided in the full-size publication. Runtime: 00:05:37 Added: October 30, 2012 Views: 4,917	00:05:37
App of the Week - Reader's Digest on Kindle Fire H... App of the Week - Reader's Digest on Kindle Fire HD Reader's Digest endeavors to be on every tablet device, and it was available on Kindle Fire HD on its first day of launch. This app of the week video highlights key features, such as interactive quizzes that provide instant feedback, photo-sharing on Pinterest, and easy navigation. Runtime: 00:03:41 Added: October 04, 2012 Views: 3,043	00:03:41
National Geographic Explores New Frontiers National Geographic Explores New Frontiers National Geographic introduces readers to stories from around the world. The publishing team uses Adobe Digital Publishing Suite and Adaptive Design Tools in InDesign to efficiently publish to print, iPad, and Kindle Fire. The growing audience is captivated by engaging stories that extend beyond the printed page, told through video, animation, and interactive 360 degree views. With a strong rate of adoption, National Geographic is on track to reach its goal of 300,000 paid digital subscribers by the end of the year. Runtime: 00:03:52 Added: September 26, 2012 Views: 11,439	00:03:52
Marines Magazine: The Guts to Go Digital Marines Magazine: The Guts to Go Digital The United States Marine Corps and Bates Creative use Digital Publishing Suite to create Marines Magazine. Both organizations endeavor to stay on the cutting edge of technology and provide bold and engaging content for its audience. In order to streamline resources, they use Adobe products to create both the print and digital versions of the publication. The measurement tools in Site Catalyst allow the editors to assess reader interest and use the feedback to improve and refine their content strategy. Runtime: 00:03:40 Added: September 17, 2012 Views: 7,009	00:03:40
App of the Week - Fitness App of the Week - Fitness Fitness Magazine, by Meredith Corporation, uses Digital Publishing Suite to deliver high value product placement opportunities that drive immediate purchase. In addition, the magazine showcases workouts using video and slideshows. Readers can also flip through several recipes on a single page. Runtime: 00:02:39 Added: September 13, 2012 Views: 1,898	00:02:39
App of the Week - Better Homes & Gardens App of the Week - Better Homes & Gardens Better Homes & Gardens, the 4th best selling magazine in the U.S., takes advantage of Enterprise Edition features in Digital Publishing Suite. The custom store allows the publisher to promote back issues and special editions. The custom slots in the navigation bar create a clean user experience. Direct entitlement allows print subscribers easy access to digital issues. Runtime: 00:03:46 Added: September 06, 2012 Views: 2,177	00:03:46
App of the Week - Newsweek App of the Week - Newsweek Newsweek, built with Digital Publishing Suite, creates innovative multimedia content to capture readers' attention. This App of the Week episode shows a gorgeous cover featuring Mad Men, elegantly animated with HTML. It also injects current content into monthly issues with web overlays in order to drive readers to engage with the website. Watch this video to see how Newsweek drives readership through social sharing as well as exclusive content for iPad readers. Runtime: 00:04:03 Added: August 29, 2012 Views: 1,672	00:04:03
App of the Week - Scientific American App of the Week - Scientific American Scientific American uses Digital Publishing Suite, Enterprise Edition to develop an interactive iPad publication and distribute it to both print subscribers and new readers. This episode shows what direct entitlement (print-digital bundling) looks like, as well as some interactive features that elucidate scientific concepts. Runtime: 00:02:57 Added: August 23, 2012 Views: 1,797	00:02:57
App of the Week The New Yorker iPhone App of the Week The New Yorker iPhone The New Yorker was released on the iPhone on August 7, 2012. This video walks through the reader experience, including an intuitive information architecture that allows readers to navigate through sections and articles. It also provides "drawers" that include interactive and supplemental content, as well as share articles through social media. Runtime: 00:04:06 Added: August 08, 2012 Views: 1,753	00:04:06
App of the Week - Men's Health on iPhone App of the Week - Men's Health on iPhone Men's Health on the iPhone embraces the smartphone user experience and tailors its content to the small screen. Audio overlays allow readers to sit back and listen to a story with their headphones. Health enthusiasts can carry workout routines in their pockets. Content is well organized and easy to navigate, enjoyable for any loyal or new reader of Men's Health. Runtime: 00:03:42 Added: August 10, 2012 Views: 1,170	00:03:42
The New Yorker Engages Readers on iPhone The New Yorker Engages Readers on iPhone The New Yorker uses Digital Publishing Suite to drive its mobile strategy, extending its high value print assets to tablet and smartphone platforms. Digital Publishing Suite allows The New Yorker to innovate without sacrificing layout and design, providing quality that readers and advertisers expect from such a high quality brand. Runtime: 00:02:00 Added: August 06, 2012 Views: 2,575	00:02:00
App of the Week - Us Weekly App of the Week - Us Weekly Us Weekly uses Adobe Digital Publishing Suite to publish its weekly celebrity magazine on the iPad. This video walks through Auto-archiving, which helps readers save space on their tablets, as well as a "matching game" created with slideshows and dual buttons. Runtime: 00:03:05 Added: July 25, 2012 Views: 1,354	00:03:05
App of the Week - National Geographic App of the Week - National Geographic National Geographic uses Adobe Digital Publishing Suite to build its interactive tablet publication. By leveraging the InDesign workflow, National Geographic can maintain the captivating design of its publication and use innovative storytelling to bring cutting edge science to its audience in an engaging way. Check out this demo of some cool features of their app: buttons and slideshows illustrate the view from Everest within the context of a map, image sequence is used for educational animations, and HTML overlays allow them to feed current content into the app. Runtime: 00:03:24 Added: July 16, 2012 Views: 3,509	00:03:24
App of the Week - Dick's Sporting Goods App of the Week - Dick's Sporting Goods Dick’s Sporting Goods released 2012 Football, its first Digital Publishing Suite app on the iPad. Dick’s Sporting Goods is a Fortune 500 company and one of the largest sporting goods stores in the world. Its app is a retail catalog devoted to football cleats, equipment and apparel, designed to ease the gear research and purchasing process for its football customers. Watch the video to see how it uses interactive features in Digital Publishing Suite to create a great shopping experience. Runtime: 00:03:50 Added: June 28, 2012 Views: 2,834	00:03:50
App of the Week - National Geographic Kids App of the Week - National Geographic Kids National Geographic for Kids is produced with Adobe Digital Publishing Suite. The iPad edition provides an independent reading experience for kids because it embraces interactivity and allows kids to intuitively understand and navigate through the content. Runtime: 00:03:53 Added: June 20, 2012 Views: 2,503	00:03:53
App of the Week - Social Sharing on Backpacker App of the Week - Social Sharing on Backpacker Backpacker is the first US magazine to use Digital Publishing Suite for social sharing. This video walks readers through the life cycle of an article being shared through email and twitter, showing both web view and iPad view. Runtime: 00:06:09 Added: June 13, 2012 Views: 2,166	00:06:09
App of the Week - Cook's Illustrated App of the Week - Cook's Illustrated America’s Test Kitchen uses Digital Publishing Suite to create and distribute a highly interactive version of Cook’s Illustrated magazine on the iPad. Using slideshows, video, and photos, Cook's Illustrated provides detailed demonstrations, recipes, and product reviews. Runtime: 00:05:43 Added: June 06, 2012 Views: 3,263	00:05:43
Fast Company Uses Adobe Edge in Digital Publicatio... Fast Company Uses Adobe Edge in Digital Publications Noah Robischon from Fast Company and Joe Zeff from Joe Zeff Design show how Fast Company uses Adobe Edge to create an engaging HTML5 content that seamlessly integrates with Digital Publishing Suite. Runtime: 00:13:51 Views: 10,290	00:13:51
National Geographic Previews Kindle Fire App National Geographic Previews Kindle Fire App National Geographic used Digital Publishing Suite and adaptive layout in InDesign CS6 to develop its magazine app for the Kindle Fire. Bill Marr from National Geographic and Lisa Lytton from Paraculture show a preview of the app built with Digital Publishing Suite. Runtime: 00:23:21 Added: May 30, 2012 Views: 2,069	00:23:21
App of the Week - Roland App of the Week - Roland Roland is a leading music equipment company that has created an engaging digital publication for its readers. It brings the sound of its equipment to life in the Roland Users Group app, which is distributed internationally in several languages. Using interactive overlays in Digital Publishing Suite, Roland lets readers sample the equipment before heading into the shop. Runtime: 00:06:55 Added: May 01, 2012 Views: 1,156	00:06:55
App of the Week - Benjamin Moore App of the Week - Benjamin Moore Benjamin Moore used Digital Publishing Suite to create engaging apps for each of its target segments: homeowners, architects, and interior designers. Dive into a whole new world of color, as Benjamin Moore provides insight into the latest trends in design. In addition, readers can purchase paint swatches and samples from within the app. Runtime: 00:05:48 Added: April 24, 2012 Views: 1,526	00:05:48
App of the Week - The New Yorker App of the Week - The New Yorker The New Yorker is a world renowned magazine with a loyal following. See The New Yorker's Custom Store built with HTML, great for upselling content to readers. Also witness interactive features built with Digital Publishing Suite. Listen to Margaret Atwood read her story and watch Ashrita Furman practice for his entries into the Guinness Book of World Records. Runtime: 00:05:22 Added: April 20, 2012 Views: 1,309	00:05:22
App of the Week - Retail Apps App of the Week - Retail Apps Digital Publishing Suite is fueling retail apps, digital catalogs used to drive sales for businesses. This episode features two apps: Wetsuit Bible and P&O Cruises. Wetsuit Bible uses interactive features in Digital Publishing Suite to deeply define product specifications and educate the customer before making a purchase within the app. P&O Cruises guides the user through all the decision making points in booking a cruise, providing destination photos, ship descriptions, itineraries and a booking form inside the app. Runtime: 00:06:55 Added: April 24, 2012 Views: 1,003	00:06:55
App of the Week - Medical Apps App of the Week - Medical Apps Adobe Digital Publishing Suite features three apps designed for the medical industry: a sales tool for a dental office, a physician professional development journal, and a patient facing app. Watch the video to see a few samples of interactivity that support the business case for producing apps in the medical industry. Runtime: 00:06:11 Added: April 04, 2012 Views: 4,357	00:06:11
App of the Week - PC Magazine App of the Week - PC Magazine PC Magazine's customers are a tech savvy crowd. With a large share of its readership on tablets, PC Magazine made the strategic business decision to provide its iPad audience with interactive content using Digital Publishing Suite. Leveraging analytics built into Digital Publishing Suite, PC Magazine's editors can formulate a content strategy that ultimately drives revenue. Runtime: 00:03:33 Added: March 27, 2012 Views: 2,408	00:03:33
App of the Week - Vogue App of the Week - Vogue Adobe Digital Publishing Suite features Vogue, the first Digital Publishing Suite publication on the iPad3. Teresa Demel highlights differences between the two devices, showcases how Digital Publishing Suite features streamline product placement, and discusses premium advertising on tablets. Runtime: 00:03:43 Added: March 21, 2012 Views: 3,075	00:03:43
App of the Week - ASOS App of the Week - ASOS Adobe Digital Publishing Suite features the internationally known ASOS digital publication. ASOS is the UK's largest fashion design and beauty store, with publications tailored for both men and women. The publication combines social media, e-commerce through in-app merchandising, and trendsetting editorial. Runtime: 00:04:13 Added: March 12, 2012 Views: 1,909	00:04:13
App of the Week - Backpacker App of the Week - Backpacker Adobe Digital Publishing Suite features Backpacker, an engaging publication that inspires all of us to get outside. The magazine contains beautiful photography, tips on surviving in the wild, and reviews of equipment and locales. Runtime: 00:04:28 Added: February 27, 2012 Views: 7,016	00:04:28
App of the Week - Fast Company App of the Week - Fast Company Adobe Digital Publishing Suite features Fast Company, a well designed publication that, for its inaugural iPad issue, features the top 50 most innovative companies. Watch the video to see a few samples of interactivity, social sharing, and quizzes. Runtime: 00:03:01 Added: March 05, 2012 Views: 2,332	00:03:01
App of the Week - Smithsonian App of the Week - Smithsonian Smithsonian is the Digital Publishing Suite pick for app of the week. With beautiful photography, interactive maps, and documentary style video, the Smithsonian app is a multimedia experience. Runtime: 00:04:15 Added: February 21, 2012 Views: 3,951	00:04:15
The Future of Digital Publishing The Future of Digital Publishing The biggest brands are built with Adobe Digital Publishing Suite. See screenshots and interactive features on some of the top magazines and publications created with Digital Publishing Suite. Runtime: 00:01:13 Added: February 01, 2012 Views: 10,485	00:01:13
Van Gogh's Dream on the iPad Van Gogh's Dream on the iPad MNESTRA built an iPad app called "Van Gogh's Dream" to raise funds for the Van Gogh Institute. The app was built with Digital Publishing Suite, enabling the team to create an interactive publication that includes photos, letters, and videos that tell the story of Van Gogh's life. Runtime: 00:01:40 Added: January 26, 2012 Views: 1,933	00:01:40
Adobe & Clear Magazine Adobe & Clear Magazine Independent print publication takes high art and high fashion into high tech. Runtime: 00:04:41 Added: April 10, 2011 Views: 7,500	00:04:41
Digital Publishing: Reinventing the Brand Advertis... Digital Publishing: Reinventing the Brand Advertising Paradigm Learn how tablet publications are reinventing the brand advertising paradigm by blending the design fidelity and expression of a print advertisement with interactivity that captivates readers. Brand advertisers to date have grappled with templatized, commoditized web design offering limited brand expression — but now digital publications allow an immersive experience that drives not only consumer engagement, but also business results. You'll hear from a leading brand advertiser how digital marketers and ad agencies can leverage this greater engagement with readers. Publishers and advertisers alike will be inspired about adding more avenues for readers to communicate and connect. Runtime: 00:59:49 Added: October 03, 2011 Views: 1,262	00:59:49
Digital Publishing: Riding the Next Wave of Corpor... Digital Publishing: Riding the Next Wave of Corporate Publishing Learn about the next wave in digital publishing: how corporate publishers are taking advantage of highly designed, immersive reading experiences. See how corporate publishers are using digital publications on tablet devices to extend their brand and engage their audiences through real-world examples and case studies. Hear from leading companies how digital customer publications, marketing collateral, retail catalogs, event guides, annual reports, and other documents are already being used to engage users with extended information. Runtime: 00:59:34 Added: October 04, 2011 Views: 1,526	00:59:34
Digital Publishing: Looking Back and Forward Digital Publishing: Looking Back and Forward Hear how media publishers have embraced the new, exciting medium of tablet publishing, and discover what they’ve learned in the last year doing so. In addition to a retrospective discussion, this session will provide insight into what’s in store for tablet publishing in the future. Finally, leading media publishers will lend their perspectives on questions facing the industry now, including topics such as analytics, monetization, and workflows. Runtime: 01:00:49 Added: October 05, 2011 Views: 724	01:00:49
Transforming the Magazine Experience with WIRED Transforming the Magazine Experience with WIRED Adobe and WIRED magazine introduce a new digital magazine concept that provides an immersive, interactive content experience for readers and innovative possibilities for advertisers. Find out more at: http://tinyurl.com/y8sutod Runtime: 00:04:02 Added: February 16, 2010 Views: 84,024	00:04:02
Condé Nast Goes Digital Condé Nast Goes Digital Condé Nast Editoral Director Tom Wallace discusses how the global magazine publisher is reimagining its celebrated print magazines for the digital era. Runtime: 00:03:10 Added: July 14, 2010 Views: 10,939	00:03:10
Business in Bloom Business in Bloom Learn how Martha Stewart Living created its 20th anniversary "Boundless Beauty" special edition using the Adobe Digital Publishing Suite. With high-impact design and stunning photography, the digital edition uses Adobe tools and viewer technology to create an immersive, cinematic experience with interactive content and advertising. Read more about the Digital Publishing Suite at http://www.adobe.com/products/digitalpublishingsuite Runtime: 00:03:58 Added: November 11, 2010 Views: 34,188	00:03:58
Digital Magazine Ads: Brand Engagement in Martha S... Digital Magazine Ads: Brand Engagement in Martha Stewart Living See why brand advertisers are excited about new advertising formats enabled by digital magazines. Learn how the digital edition of Martha Stewart Living increased brand awareness for advertisers by combining engaging interactivity, immersive editorial and actionable analytics. Runtime: 00:02:37 Added: January 23, 2011 Views: 11,902	00:02:37
Launching Mint on the Decade App Launching Mint on the Decade App Hear what the editor of India's second largest daily business newspaper thinks about the future of digital publishing, the launch of the paper's first iPad app, and the impact of tablets on India's newspaper industry. Runtime: 00:04:30 Added: February 08, 2011 Views: 5,514	00:04:30
Reader's Digest: Multi-platform Digital Publishing... Reader's Digest: Multi-platform Digital Publishing on Tablet Devices See how Reader’s Digest, the world’s largest paid circulation magazine, is reinventing its brand for the digital era and engaging readers on a variety of devices, including iPad and BlackBerry PlayBook. Runtime: 00:03:34 Added: May 02, 2011 Views: 9,932	00:03:34
Express KCS, a Creative Media Back Office Express KCS, a Creative Media Back Office Find out how Adobe is helping Express KCS, a leading creative media back office organization, provide creative services to its clients around the world and integrate Adobe tools into its cutting-edge cloud-based production workflow system, StudioOnline. Runtime: 00:04:46 Added: July 19, 2011 Views: 6,002	00:04:46
iGIZMO Reaches Gadget Lovers With New Digital Expe... iGIZMO Reaches Gadget Lovers With New Digital Experiences The iGizmo team at Dennis Publishing describes how Digital Publishing Suite helped it top the iTunes charts, increase its readership and develop advertising partnerships using engaging reading experiences. Runtime: 00:03:35 Added: September 23, 2011 Views: 5,325	00:03:35
160over90 uses Adobe DPS 160over90 uses Adobe DPS Branding agency 160over90 is using Adobe Digital Publishing Suite and Adobe InDesign CS5.5 software to bring the sights and sounds of higher education to the iPad. Check out the video to see how. Runtime: 00:03:58 Added: October 03, 2011 Views: 22,549	00:03:58
Vanity Fair: Storytelling on Tablets Vanity Fair: Storytelling on Tablets Vanity Fair uses Digital Publishing Suite to tell great stories. The same team that builds the print version assembles the digital edition, creating a seamless experience across platforms. Although the technology has changed, the process of telling stories remains the same. By publishing on the tablet, Vanity Fair reaches a broad audience, some of whom have never purchased a print version. Runtime: 00:01:31 Added: October 27, 2011 Views: 11,547	00:01:31

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