Digital Publishing: Reinventing the Brand Advertising Paradigm
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About This Episode
Learn how tablet publications are reinventing the brand advertising paradigm by blending the design fidelity and expression of a print advertisement with interactivity that captivates readers. Brand advertisers to date have grappled with templatized, commoditized web design offering limited brand expression — but now digital publications allow an immersive experience that drives not only consumer engagement, but also business results. You'll hear from a leading brand advertiser how digital marketers and ad agencies can leverage this greater engagement with readers. Publishers and advertisers alike will be inspired about adding more avenues for readers to communicate and connect.
Runtime : 00:59:49 Added : 10/03/2011
About this show
Digital Publishing Suite Customer Showcase
Be inspired by how publishers have developed beautiful and branded interactive tablet content with Digital Publishing Suite, reaching a wide audience and driving cutting-edge business.
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