B-to-B Publisher GIE Media Sees Engagement and Revenue Explode with DPS
About This Episode
Business-to-business publisher GIE Media has honed its digital publishing expertise with titles like Golf Course Industry, Pest Control Technology, Lawn & Landscape, and A Garden Life. With roots in the publishing communications industry spanning more than 30 years, the media powerhouse was quick to recognize the importance of a transition from PDF replica to the DPS interactive platform. The results? Off the charts engagement times and an entirely new revenue stream.