App of the Week - PC Magazine

  • Products Covered:
  • InDesign
  • Digital Publishing Suite
About This Episode
PC Magazine's customers are a tech savvy crowd. With a large share of its readership on tablets, PC Magazine made the strategic business decision to provide its iPad audience with interactive content using Digital Publishing Suite. Leveraging analytics built into Digital Publishing Suite, PC Magazine's editors can formulate a content strategy that ultimately drives revenue.

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