Ad of the Week: REI in Backpacker

  • Products Covered:
  • InDesign
  • Digital Publishing Suite
About This Episode
REI, Recreational Equipment Incorporated, uses Adobe Digital Publishing Suite to build targeted and engaging ads into Backpacker Magazine's Gear Guide. Not only does REI reach key demographics through Backpacker's Gear Guide, but it also provides entertaining and interactive ads that delight the reader. Watch this video to see three examples of interactive ads.

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