Ad of the Week - Lexus in Motor Trend

  • Products Covered:
  • InDesign
  • Digital Publishing Suite
About This Episode
Lexus has a series of ads in Motor Trend that drive car enthusiasts through the purchasing funnel. At the beginning of the issue, the ads are videos that introduce the reader to key differentiating features in the car. As readers progress through the magazine, they soon find galleries where they can actively explore all features of the car and ultimately link to the website.

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