AARP Embraces Mobile Apps to Serve Ever-Growing Tech Savvy Members

  • Products Covered:
  • InDesign
  • Digital Publishing Suite
About This Episode
Acknowledging the growing adoption of digital devices across its vast member base, AARP has embraced a powerful mobile app strategy and is using DPS to deliver magazines and related content through the use of a well-designed custom store front. Members are entitled to specific content and non-members can purchase standalone content to better evaluate the benefits of joining AARP.

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