Click on any phrase to play the video from that point.
[♪♪] [male speaker] 160over90 is what I would call a brandvertising agency. We do everything from branding all the way to advertising and in between. For the University of Dayton specifically, [Tammo Walter - Creative Director, 160over90] we developed the brand in the beginning and then rolled the brand out from TV to website to print design--the whole 9 yards. [Sundar Kumarasamy - VP Enrollment, University of Dayton] We wanted to be kind of in the business of clearly demonstrating our value through high touch and high tech. [male speaker] They're a challenger school right now. Not everybody has heard of them. [David Burden - Director, Client Services, 160over90] So we have to come up with new and innovative ways to cut through the clutter and get their name out there. And the Adobe Digital Publishing Suite really allowed us to do that. [♪♪] When we talked about doing the iPad application, we weren't necessarily sure how we were going to do it, and it made a lot of people here very nervous. So the idea of sort of a turnkey application that was going to be more of a designer's tool than a developer's tool was kind of a godsend for us. [laughs] [male speaker] We created the original viewbook in InDesign CS5. For us it was taking that printed piece and finding a way [Brian Tennyson - Director, Interactive, 160over90] to basically distribute it to a whole new audience. [Kumarasamy] We wanted to leverage whatever the investment we made in the print but translate in a much more interactive way and leverage the whole capacities of the Adobe system. [Tennyson] One of the things that really allowed us to get this project moving was that a lot of the control was in the hands of the designers. So as an interactive team, that allowed us to kind of work in our area of expertise, but it also allowed the designer to take the layouts that had already been improved for this book, reposition them to fit the tablets, and kind of create the layout they needed to work that would integrate with our solutions. [Walter] You don't need really much of interactive experience or understanding in coding or anything like that. If you're familiar with InDesign CS5, it's so simple to carry your knowledge over and turn a print design into now digital design. You define spaces where you can navigate and scroll, you define places where you work in a video asset, but then you just put the functionality, the interactive aspects on top of it, and it's really as easy as that. And that's a great plus for the agency as well as the client. Our primary concern was coming up with a way in which our audience for our client, University of Dayton, could get the most rewarding engagement possible. And what the Adobe Digital Publishing Suite did was basically fulfill that in every way that we could conceive, quite honestly, and we're now thinking about, "Okay, what's next? How do we do more?" [laughs] [Walter] Once we finish the design in InDesign, we take the file, upload it to the Adobe web page, go through a couple of steps, and submit it to the iTunes store. [Tennyson] What's really nice about the pay as you go option is we submit the file once, we pay for it once, and it's up there until we need to change it. [Kumarasamy] When we launched this application, within 3 weeks we saw close to 20+ countries where our viewbook is being downloaded. The key thing is people are looking at us as cutting edge, innovative, because all the things that we want people to associate with a UD education now they are associating through this application. [Burden] The Adobe Digital Publishing Suite is a game changer because it is filling those gaps between strategy, concept, design, build, and deployment, and it allows one very talented person or a very small number of talented people to do a job that you would envision would necessarily take dozens. What more could you ask for in a creative environment to be able to kind of build fresh new things without feeling encumbered by the realities of technology? It's great. It's truly liberating. [Adobe] [♪♪]
