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[♪♪] [male speaker] At Design Army we do pretty much anything. [Jake Lefebure - CEO and Co-founder, Design Army] People always ask us what we specialize in, and I always tell them we specialize in creativity. [♪♪] [Pum Lefebure - Creative Director and Co-founder, Design Army] I think the clients come to Design Army because we exceed expectation, we bring something new, they know that if they come to Design Army it's going to be a little bit crazy. Good design is design that pleases the eyes and stimulates the mind-- not just something beautiful but something that you will remember. [♪♪] I feel like this should be on her lip, you know? [J. Lefebure] Every photo shoot for us is not normal. We don't go in with the simple backdrops and the camera and the typical lighting. [P. Lefebure to model] So we'll do some beauty shots first and then ... Things get repetitive after the third and fourth shot, so I always want to change it up. It's too princess-like. Sometimes it's silly. The model kind of looks at me like, "I don't want to not look pretty." I say, "You'll look pretty no matter what." "We just want to do something much more interesting." "We're not going to use it." But we always end up using it. [laughs] [♪♪] [J. Lefebure] With the Adobe products, it makes our office very, very efficient. We're running all of our machines on Creative Suite Design Standard. And the reason that we use that is it's the most effective set of tools that we have. Being a print shop primarily, those are our core tools that we really need to make our designs go from idea to finished product. Photoshop, Illustrator, InDesign--that's what we live by here. You come to work, turn it on. First thing, you turn on InDesign, do a layout, edit the photo. It's an integral part of what we do. I think Adobe has been very innovative, an answer to a designer's need, and I feel it's very important for our business to keep software very up to date. [♪♪] [J. Lefebure] According to a lot of people, print is dead. I don't think so. You're getting a shift to the pixels, the online, smartphones, iPads, all that kind of stuff, but it's not the same as getting that magazine or that book and you crack it open and you can hear the spine crack and you smell the ink. Recently we just did a paper promotion called The Power of Paper for Neenah Paper. Beautiful embossed texture. You can kind of feel it. [♪♪] You have to stay current because as a business owner it's always going to give us opportunity to kind of express the design in different medium. Right now we are working on Design Army magazine. Adobe came up with a new software that we want to try, so sometimes it's a matter of jumping in, trial and error. It gives us kind of a playground to kind of play with what we're really good at, which is InDesign, and have that translate into tablet. [Charles Calixto - Designer, Design Army] We're just sort of trying to play with a format, play with different layers, different levels of animation. [♪♪] [P. Lefebure] We're not sure what we're going to be doing tomorrow, whether it's big or small, but I can tell you we're going to give 1000% to any project. [J. Lefebure] We have a lot of doors that open up to us daily of new projects, new clients, new opportunities. We always look forward. We hate second place. So it's always going to be something good. [♪♪] [Adobe]
