Talking to Kim Hann of Australian Consultancy 2Datafish about Measuring Return on Online Investment
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About This Episode
Kim Hann of Adobe partner 2DataFish talks about developing RoI models for her clients' online business with Adobe digital marketing technology "We've seen tests where we've had uplift of over 100%, in real dollar terms, in traffic terms. And that has been amazing."
Runtime : 00:04:02 Added : 08/15/2011
About this show
Every interaction with your customers is a moment of truth. Adobe solutions for customer experience management build brands, drive revenue, and accelerate digital experiences. See how Adobe enables the digital marketer and empowers the business user.
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