Paid, earned, owned is dead: How to make marketing work in the age of the customer

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Paid, earned, owned is dead: How to make marketing work in the age of the customer (Adobe Summit 2014; Session S402)
Episode Title Runtime CC Products Covered My Library
Adobe Summit 2014: Future Trends in Digital Market... 00:01:54
 
  • Marketing Cloud
 
Adobe Summit 2014: Key Takeaways 00:02:32
 
  • Marketing Cloud
 
Day One Keynote
Adobe Summit 2014: Day One Keynote 02:28:44
 
 
The Reinvention of Marketing – Introduction & Adob... 00:48:02
 
 
The Reinvention of Marketing – REI demo 00:12:15
 
 
The Reinvention of Marketing – Consumer Interactio... 00:15:14
 
 
The Reinvention of Marketing - Innovations 00:25:14
 
 
The Reinvention of Marketing - Audi 00:12:32
 
 
The Reinvention of Marketing - Sephora 00:16:43
 
 
The Reinvention of Marketing - Kickstarter 00:18:24
 
 
Day Two Keynote
Adobe Summit 2014: Day Two Keynote 01:54:56
 
 
The Reinvention of Marketers - Introduction and We... 00:20:50
 
 
The Reinvention of Marketers - FedEx 00:15:27
 
 
The Reinvention of Marketers - Richard Sherman 00:22:22
 
 
The Reinvention of Marketers - MGM Resorts Interna... 00:16:06
 
 
The Reinvention of Marketers - Robert Redford 00:38:44
 
 
Featured Sessions from Day One
Sneak peek: Top 10 new features for Adobe Experien... 01:02:39
 
 
Adobe Campaign: Cross-channel marketing in a digit... 00:41:06
 
 
Best-in-class analytics: How to move your practice... 00:57:24
 
 
Featured Sessions from Day Two
Fun with algorithms: Attribution and media mix mod... 01:01:21
 
 
Driving personalization across your customer’s jou... 01:00:04
 
 
Technical Session: Ignite your analytics with Ad H... 00:54:20
 
 
Featured Sessions from Day Three
Transform your digital strategy with always-on opt... 00:58:23
 
 
Mobile, the next frontier—optimizing the lifetime... 00:54:37
 
 
Mobile, the next frontier—optimizing the lifetime... 00:59:13
 
 
The convergence of search and social: Cross-channe... 00:58:53
 
 
Sessions
Is your CSO Dr. NO? Getting to YES with security 00:48:18
 
 
Technical session: Ignite your analytics with Ad H... 01:08:19
 
 
SAP’s business-to-people (B2P) marketing strategy 01:00:35
 
 
High stakes bet: How The Cosmopolitan of Las Vegas... 00:54:46
 
 
Building loyalty and driving revenue at ULTA Beaut... 01:02:01
 
 
Optimizing your email programs with Adobe Campaign 01:00:55
 
 
Leveraging real-time messaging and offers in email... 00:46:20
 
 
Designing an integrated customer profile with Adob... 00:54:34
 
 
What's next for Adobe Campaign? 00:57:14
 
 
SoLoMo: The convergence of channel and opportunity 00:52:23
 
 
Unleash the power of display advertising through a... 00:55:32
 
 
Leveraging analytics data for large-scale ad optim... 00:49:28
 
 
How search is influencing online advertising 00:59:42
 
 
Smarten up your marketing efforts with audience ma... 00:55:32
 
 
Developing a cross-channel personalization strateg... 00:53:39
 
 
Search Marketing Roundtable - Meet, Participate an... 01:00:14
 
 
Monetizing the 2014 Sochi Games: Driving TV everyw... 00:58:02
 
 
B2B analytics: Using post-conversion activities to... 00:42:12
 
 
Adobe ReportBuilder: Attaining data mashing (Excel... 01:03:54
 
 
Mission Control: How to design and develop custom... 00:56:49
 
 
Cross-channel marketing attribution: And the Oscar... 01:02:43
 
 
Thinking small: A panel on making big data actiona... 01:02:24
 
 
Discovering Ad Hoc Analysis: extend your skills fo... 00:49:33
 
 
Discovering Ad Hoc Analysis: extend your skills fo... 01:03:08
 
 
Mobile analytics: App-centric insights for teams t... 01:02:43
 
 
Dynamic tag management: Accelerate your digital in... 00:55:06
 
 
Keeping up with the quants—predictive marketing fo... 01:00:35
 
 
How Staples and other retailers use multichannel a... 00:55:09
 
 
Shut up and play the hits: The latest Adobe Analyt... 01:02:14
 
 
Data storytelling: Turning insights into action 01:06:29
 
 
App analytics: Best Practices for content-centric... 01:00:30
 
 
People over Profit: Break the system, market with... 00:54:47
 
 
IT and marketing: Finding harmony in the yin and y... 01:01:19
 
 
Best-in-class analytics: How to move your practice... 00:59:08
 
 
Analytics Idol: America voted—the top tips are her... 01:01:46
 
 
Shut up and play the hits: The latest Adobe Analyt... 01:00:35
 
 
Adobe Analytics Premium: An enriched data hub empo... 00:58:00
 
 
Data storytelling: Turning insights into action 01:02:24
 
 
Processing rules: Control your implementation in m... 01:02:28
 
 
The key ingredients for successful multichannel an... 01:00:28
 
 
An insider’s look at Comcast: Creating amazing vie... 00:44:57
 
 
Orienteering 101: Navigating your business through... 01:09:19
 
 
Paid, earned, owned is dead: How to make marketing... 00:59:45
 
 
Getting emotional: How Fox Sports is driving cross... 01:01:56
 
 
Peeking into the crystal ball to capitalize on mar... 00:59:21
 
 
Reimagine what’s possible for you and your custome... 00:59:28
 
 
It’s not just a fad: How Instagram, Pinterest, and... 00:58:55
 
 
The evolution of social: From hype to core marketi... 00:57:04
 
 
How to operationalize a social-by-design business 00:54:17
 
 
Social ROI all-star panel: Harness social data lik... 01:00:00
 
 
Beyond the hashtag: How Social TV drives real busi... 01:00:26
 
 
Location is the new cookie: Utilizing Foursquare f... 00:58:42
 
 
The rise of the social analyst: Guiding us out of... 00:56:07
 
 
The social media manager is dead. Long live social... 01:02:07
 
 
Make the most of social customer insight, without... 01:00:13
 
 
Can’t we all just get along? Building harmony betw... 00:57:51
 
 
Location, location, location! Effective mobile tar... 01:03:05
 
 
Are you talking to me? Using robust audience profi... 00:57:44
 
 
Are you talking to me? Using robust audience profi... 00:58:09
 
 
How does your optimization program measure up? 00:56:17
 
 
The big reveal: Testing and targeting simplified w... 01:03:51
 
 
The power of analytics-driven optimization 00:51:54
 
 
The rules for reengaging abandoners 00:47:12
 
 
Maximizing your content marketing impact in the B2... 01:00:53
 
 
How to scale your optimization program across busi... 00:57:36
 
 
Math models matter in last millisecond targeting 00:58:16
 
 
Technical session: Mobile app development and cont... 00:58:48
 
 
Technical session: Introducing the new Adobe Marke... 00:47:56
 
 
Technical session: Advanced techniques with dynami... 01:01:24
 
 
Technical session: From keywords to advanced queri... 01:00:44
 
 
Technical session: Integrating with Adobe Marketin... 00:44:17
 
 
Sneak peek: Top 10 new features for Adobe Experien... 01:03:58
 
 
Integrating web experience management with the res... 00:53:25
 
 
Power in numbers: Unlock the potential of your cus... 01:04:28
 
 
How to build a web and digital experience dream te... 01:06:47
 
 
Going global: Best practices for managing a digita... 01:02:30
 
 
Sneak Peek: Top new DAM features for Adobe Experie... 00:52:30
 
 
Can your customers find you? Search optimization a... 01:05:11
 
 
Best practices for migrating from a legacy content... 00:59:37
 
 
Mobile throw down: The battle between hybrid, nati... 00:49:08
 
 
It’s DAM important—placing assets at the center of... 00:53:32
 
 
Maximizing customer engagement with online video 00:55:39
 
 
Made to order: Customizing the product experience... 00:45:21
 
 
Commerce & Content Systems Converging, Forrester a... 00:46:20
 
 
Do all brands need to be multichannel publishers? 01:04:02
 
 
Managing your business in the cloud: Top 5 conside... 01:01:20
 
 
Open for online business: Making complex forms eas... 01:00:54
 
 
Deliver engaging mobile app content to customers a... 00:59:37
 
 
How SAS empowers content writers with real-time SE... 00:56:23
 
 
Anatomy of an Experience Manager implementation: S... 01:06:19
 
 
How to collaborate with 20 terabytes of assets acr... 01:00:17
 
 
The perfect union: Adding commerce to Adobe Market... 00:53:12
 
 
Making the leap to advanced marketing attribution 00:58:36
 
 
EngagedNow Express—campaigns as a service 00:54:22
 
 
Everything and the kitchen sink: Evolving with str... 00:58:11
 
 
Bridging the digital divide with enterprise digita... 00:53:27
 
 
Consumers and commerce in the age of context 00:53:44
 
 
Speed up! Accelerate your customer journey with Ad... 01:00:19
 
 
Building Meaningful Dialogue and Customer Engageme... 01:01:32
 
 
Step INto the future of customer experience 00:43:40
 
 
Adobe Campaign and the consumer master record: Bui... 00:49:45
 
 
Building a global integrated digital marketing pla... 00:39:27
 
 
Building brands: 150 years meeting CMOs—and not ju... 00:48:19
 
 
Using definitive insights and data to deliver pers... 00:50:56
 
 
How to get 360-degree insights into consumer behav... 00:47:52
 
 
How can Latin America evolve in the web analytics... 00:59:34
 
 
Adobe Experience Manager to Commerce Connector 01:07:16
 
 
Digital health for “Boomers” 00:50:30
 
 
Multichannel marketing is dead. Long live cross-ch... 00:45:30
 
 
Reinventing digital marketing and relationships wi... 00:57:29
 
 
The Future of Retail: Insights from a Retail Innov... 01:06:57
 
 
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