Winning the customer experience ROI – panel with Giffgaff, The Post Office, Wunderman
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About This Episode
With the number of customer ‘touchpoints’ on the increase, how can marketers orchestrate a great cross-channel customer experience whilst managing the attribution of marketing resources and ROI? Adobe Campaign holds the key!
Runtime : 00:44:23 Added : 05/28/2014
About this show
Adobe Summit 2014 EMEA
Marketing in a digital world is complex, but savvy marketers now have more opportunities than ever to successfully reach consumers.
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