Why 76% of gamification efforts fail and how to be in the successful 24%
Share this Episode
Adjust your embed size below, then copy and paste the embed code above.
442 x 256
515 x 296
640 x 367
Width: px Height: px
Your transcript request has been submitted.
Adobe TV does its best to accommodate transcript requests. It can take a few weeks for the transcript to become available in the Community Translation Project, so keep checking back.
About This Episode
The largest systematic review of the outcomes of gamification techniques across marketing, enterprise and education revealed it either does nothing or the outcomes worse. In a talk, Kam Star covers the highlights of a 300+ case study meta analysis.
Runtime : 00:18:31 Added : 05/22/2014
About this show
Adobe Summit 2014 EMEA
Marketing in a digital world is complex, but savvy marketers now have more opportunities than ever to successfully reach consumers.
Next episode in this show
Other Suggested Episodes