Marketing by the numbers : How Adobe puts the data back into its marketing
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About This Episode
With the rise of big data, real-time behavioural information and always-on marketing, its challenging to get the balance right. This session peeks at Adobe’s marketing organisation and allows you to find out more about how we’ve risen to these challenges.
Runtime : 00:41:02 Added : 05/28/2014
About this show
Adobe Summit 2014 EMEA
Marketing in a digital world is complex, but savvy marketers now have more opportunities than ever to successfully reach consumers.
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