Lindex changes the face of loyalty with integrated customer profile & journey
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About This Episode
Loyalty programs need to become emotional providing enriched customer experience relying on an integrated customer profile. Discover how Lindex resigned its loyalty program in 2011 and find out how it turned out to be more effective and optimised.
Runtime : 00:38:58 Added : 05/21/2014
About this show
Adobe Summit 2014 EMEA
Marketing in a digital world is complex, but savvy marketers now have more opportunities than ever to successfully reach consumers.
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